Emirates Air Line cable car opens in London

Dubai-based airline Emirates has signed an US$55.5m sponsorship deal on the cable car

Emirates Air Line, the UK’s first urban cable car, was officially launched today as the British capital gears up to host the London 2012 Olympics (AFP/Getty Images).

Emirates Air Line, the UK’s first urban cable car, was officially launched today as the British capital gears up to host the London 2012 Olympics (AFP/Getty Images).

Emirates Air Line, the UK’s first urban cable car, was officially launched today as the British capital gears up to host the London 2012 Olympics.

Dubai-based Emirates Airline signed an AED204m (US$55.5m), ten-year sponsorship deal to rebrand the cable car service, the most expensive such system ever built, in October.

Click here to see our gallery of the Emirates Air Line.

The 1.1km cable line, which crosses the River Thames, has the capacity to carry up to 2,500 passengers per hour in each direction and offers views across the City of London, Canary Wharf, Greenwich, the Thames Barrier and the Olympic Park.

Mayor of London, Boris Johnson, Emirates Airline president Tim Clark and London’s Transport Commissioner, Peter Hendy CBE, attended the first official flight.

Emirates Airline, one of the world’s biggest airlines by passenger numbers, has used its sponsorship deals to fuel its global marketing strategy. The airline sponsors the English Premier League football club Arsenal and also owns the naming rights to the club’s stadium.

The Dubai airline also has deals with six football clubs in Europe and has said it is considering plans to advertise during next year’s Super Bowl, typically the most watched television show in the US.

Click here to see our gallery of the Emirates Air Line.

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Posted by: DEREK YOUELL

WHERE IS IT ADVERTISED AND WHERE DOES IT START AND FINISH
HOW MUCH DOES A TRIP COST

Posted by: procan

It was a soft opening. 4.30 pounds for a 5.minute rides over the Thames river, much criticism of the cost for Olympic ride .Will fast become a White Elephant when the Olympics ends .

Posted by: june humphreys

trying to find info regarding disabled people to use the cable car system, cannot even find telephone number to make enquiries regarding this.

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