Emirates to expand Arabic inflight entertainment

Movie content to increase by 50% while TV offering will nearly double from July
By Andy Sambidge
Sat 15 Jun 2013 12:17 PM

Emirates Airline has announced an extended range of Arabic programming on its inflight entertainment system from July onwards.

The added content represents an increase of 50 percent more movie content and a near doubling of TV content compared to the same period in 2012.

The Dubai carrier said in a statement that this equates to over 200 hours of movies and TV being available by August.

The programming is continually refreshed so that frequent travellers can expect to see around a third of the content updated every month. 

Over 30 Arabic new release and classic movies will be features alongside 150 hours of TV and more than 50 Arabic music and podcast options including channels dedicated to Classical Arabic, Arab Beat, Rai, Khaleejeyah, Popular Arabic and podcasts.

“Emirates recognises that excellent and varied inflight entertainment is important to our passengers and we always strive to deliver the very best content available”, said Patrick Brannelly, vice president Product, Publishing, Digital and Events, Emirates.

“This new season of Arabic entertainment shows our commitment to delivering a fantastic choice of new and well-loved content to our Arabic speaking passengers. We plan to maintain this incredible level of choice as the standard in future, not just over the coming months."

Emirates added that in future months more content will be added to all sections of ice Digital Widescreen’s movie, TV and music and podcast selections.

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