Emirates extends deal with German football club

Emirates Airline has renewed its sponsorship with German Bungesliga club Hamburg for another three seasons until June 2015.

In addition to being the football club's main shirt sponsor, the deal includes prominent branding at Imtech Arena, the home of Hamburg, as well as promotional and hospitality rights.

“The renewal of our sponsorship with HSV underlines Emirates’ commitment to sports fans worldwide, but especially to our customers in Germany”, said Salem Obaidalla, Emirates’ senior vice president, Commercial Operations, Europe & Russian Federation.

“Our partnership with such a popular club, enjoying a fan base across our vast route network, brings Emirates closer to football enthusiasts globally. We wish HSV all the best.”

Volker Greiner, Emirates’ Vice President North & Central Europe, HSV CEO Carl-Edgar Jarchow and HSV CMO Joachim Hilke made the announcement at a media conference in Hamburg. 

Hamburg's CEO Carl-Edgar Jarchow added: “We are proud that Emirates continues its relationship as main sponsor, taking us right through to 2015. It is a partnership with mutual benefits and we are very happy since both our brands share common goals like passion for excellence."

Emirates is a major investor in Germany and plays an important role in the multi-billion dollar trade relationship between Germany and the UAE.

In November, Emirates became the first foreign carrier to offer a scheduled A380 service to Munich.

The airline now operates 60 flights a week to Germany, serving Munich, Dusseldorf and Frankfurt, which is now a triple daily service, and Hamburg where Emirates operates the largest First and Business Class Lounge in continental Europe.

The international airline of the UAE has been the main sponsor of Hamburg since 2006.

Emirates’ football sponsorship portfolio also includes Arsenal, PSG, AC Milan, Real Madrid, Olympiacos, the Asian Football Confederation and the Saudi Professional League.

Emirates is also an official partner of FIFA, the official airline of 14 international golf tournaments and supports a range of high-profile horse racing, tennis, rugby, sailing, and cricket events across the globe.