Emirates extends sponsorship of New York Cosmos

  • Share via facebook
  • Tweet this
  • Bookmark and Share
Pele pictured during his Cosmos days in the 1970s.

Pele pictured during his Cosmos days in the 1970s.

Emirates Airline said it will sponsor the New York Cosmos for a further two years in a deal announced on Sunday.

Footballing superstar Pelé, who is honorary president of the club and was their star player in the 1970s, was present for the announcement at a press conference in Dubai.

Although Emirates’ shirt sponsorship only began in June 2013, the reformed New York Cosmos have become the airline’s most successful team in the past year, winning the Fall Championship and the Soccer Bowl in the US.

“It would seem the Emirates’ magic has worked again, said Sheikh Majid Al Mualla, the airline’s divisional senior vice president, Commercial Operations, Centre.

“The New York Cosmos’ progress is nothing short of meteoric and the extension of our sponsorship agreement enables this wonderful journey with Emirates to continue. As our cabin crew say ‘Welcome back on board.’”

“Emirates has played a big part in the reboot of the New York Cosmos,” Pelé said. “It’s wonderful that they’ll play a key role in the team’s future too and that we remain part of the Emirates’ soccer family.”

The New York Cosmos team arrived in Dubai last week for a training visit.

Pelé will kick off the 2014 home season with the New York Cosmos when he joins the team in New York for their match against the Atlanta Silverbacks on April 13.

The Cosmos hope to build a $400 million, 25,000-seat stadium at Belmont Park racetrack.

Last year, they entered a market that already has the Major League Soccer's New York Red Bulls, who play in Harrison, New Jersey, and New York City FC, which is co-owned by Abu Dhabi's Manchester City and the New York Yankees.

As well as Pele, the old Cosmos side also featured greats such as Franz Beckenbauer and Giorgio Chinaglia.

Related:
Companies
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Further reading

Features & Analysis
Smoke-free Dubai - the big debate

Smoke-free Dubai - the big debate

Will the emirate ever be smoke free? We spark up the conversation...

4
Behind the scenes at Rolls-Royce

Behind the scenes at Rolls-Royce

In the ten years since BMW relaunched Rolls-Royce, sales of one...

2
The great escape: JW Marriott Marquis Hotel Dubai

The great escape: JW Marriott Marquis Hotel Dubai

CEO Middle East checked into the JW Marriott Marquis Hotel Dubai...

2
Most Discussed
  • 24
    World's most pierced man refused entry to the UAE

    Tolerance has its limits everywhere including Dubai and those who considered Dubai a lawless circus were held accountable...so thank you Dubai authorities... more

    Thursday, 21 August 2014 10:51 PM - Khalil
  • 23
    Baby NOT on board?

    Some of you cry babies need to get your own personal apartments on the plane ! You cry more then the babies I have seen in my travels. LOL more

    Thursday, 28 August 2014 9:10 AM - Jim
  • 21
    Israel “must be punished” over Gaza, says Dubai police chief

    This high moral ground that Mick is talking abt sound very familiar. May I remind Mick that the US & its British ally alone killed over 1 million innocent... more

    Thursday, 7 August 2014 4:12 PM - Mathew