Emirates eyes evolution to global lifestyle brand

Posted by: selfloadingfreight8 Wednesday, 4 April 2012 1:17 PM[UAE] - UK

Case of "Mahraba Bukra" 'Inshallah Maa'leesh' if you are seeking compensation as promised by CEO for flights on the AB380, then replaced with another aircraft!
To quote him form the interview of 22nd March on Bloomberg "Its a mess!"

Posted by: Ali Wednesday, 4 April 2012 8:27 AM[UAE] - UAE

Emirates is focusing on Image!, though it should focus on training its employees, customer service and system & procedures.

I had firsthand experience wherein I was well before time standing on boarding counter, but attendant delayed in issuing boarding pass and eventually counter was close. I stand there in total surprise for around 35 minutes, and I was told counter is close and I may take next flight. During my waiting time, I was though confirmed by one of the staff member that my boarding pass has been issued.

Staff insisted that Emirates reserve the right to cancel anyone's booking, despite he is on time and has confirmed booking.

Even after long argument and meeting supervisor and administration manager, there was no useful solution. The reason for not issuing boarding pass was changed from counter close, to no seat available and then to flight is over loaded. Take next flight, this was the solution offered by every concerned staff I complained.

Posted by: Ali Wednesday, 4 April 2012 8:27 AM[UAE] - UAE

Eventually I did not go on my desired flight for which I had confirmed booking and I was at boarding counter well on time.
WORST OF ALL, Emirates is not putting No Show charges and Refund charge. I was there standing on counter arguing for boarding pass, and Emirates is putting No Show charges. Emirates did not issue me board pass and they are deducting Refund charges. I don?t know what will have next. Such a waste of time and money.

Posted by: John Tuesday, 3 April 2012 4:26 PM[UAE] - UK

?Emirates is not just offering a way to connect people from point A to point B but is the catalyst to connect people?s hopes, dreams and aspirations.?
Anyone who knows "Sir" Maurice would immediately see this piffle as the piffle of "new innovators" paid whopping sums of money to hype a brand that needs no extra inflating, just delivery more consistently.
?We?re building on decades of innovation in Emirates marketing to launch this new and innovative movement for the world?s most thoughtful and incredible brand,? said Scott Goodson, chairman of Strawberry Frog.
And, since when was innovative anything but new? Second rate and second best.

Posted by: Stephen Tuesday, 3 April 2012 3:44 PM[UAE] - UAE

How much longer we are going to be battered with the myth that airline travel is luxurious, desirable and glamorous? I daresay at least one of those adjectives applies when Sir Maurice flies but for the screaming, bored majority it's just a chore. And, quite right, in the words of one respondent; "it's a plane mate".

It's quite possible to participate in this brave new world without spending $1000 plus on a cramped 6 hour nightmare. Oh wait a minute, for only an extra $3k, you can stretch your legs.

In a world where a general lack of objectivity and common sense can be measured by people's obsession with the adolescent culture of reality & "talent" shows, Kim Kardashian and soap opera, this campaign should be a huge success