Emirates inks new sponsorship deal with France's PSG

  • Share via facebook
  • Tweet this
  • Bookmark and Share
Paris Saint-Germain, owned by Qatar Investment Authority, won France’s Ligue 1 for the first time since 1994.(Getty Images)

Paris Saint-Germain, owned by Qatar Investment Authority, won France’s Ligue 1 for the first time since 1994.(Getty Images)

Emirates Airline and new French football champions Paris Saint-Germain have announced a new sponsorship deal.

The agreement grants the Dubai-based airline a five-year extension to their partnership with the club until the end of the 2018/2019 season.

The announcement was revealed by Thierry Antinori, Emirates executive vice president, Passenger Sales Worldwide and Nasser Al-Khelaïfi, president of Paris Saint Germain in Paris.       

Antinori said in a statement: “This is the perfect time for Emirates to re-sign with Paris Saint-Germain given the club’s new international players and on-going success in the French championship, as Ligue 1 champions, as well as the European championship.

"Our sponsorship of Paris Saint Germain is a strong platform to further extend our brand presence in France, as well as the many other football focused nations that we fly to globally.”  

As a result of the partnership, Emirates will continue to enjoy branding in Parc des Princes stadium, Paris Saint-Germain’s stadium, as well as the Fly Emirates logo on the team shirt and access to the stadium’s premier hospitality facilities.

Antinori added: “This partnership represents a strong combination of two global brands that share the same passion for success and growth, offering an international reach well beyond football and aviation.”

Emirates first signed its sponsorship agreement with Paris Saint-Germain in 2005 followed by a shirt sponsorship commencing in the 2006/07 season.

The airline's football sponsorship portfolio includes a number of high profile teams and events including FIFA, Asian Football Confederation, Arsenal FC, AC Milan, Hamburger SV, Real Madrid, Olympiacos FC, Arsenal Soccer Schools Dubai, The Emirates Cup and Zain Saudi Professional League.

In France, Emirates has also sponsored the French Open Golf since 2010 and recently signed an agreement to become the Official Partner of the French Open Tennis Tournament at Roland Garros, the second grand slam of the season which starts later this month.

Emirates currently offers 32 weekly flights to France, with 20 flights per week from Paris including a double daily A380 service, a daily flight to Nice and five flights per week to Lyon.

Related:
Topics
Companies
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Further reading

Features & Analysis
Brand slam

Brand slam

Gulf blue chips are now closely associated with most of the world...

Why Gulf money can't buy World Cup 2014 spot

Why Gulf money can't buy World Cup 2014 spot

Region's teams will miss out on Brazil 2014 due to managerial...

2
Ready for kick-off

Ready for kick-off

Andy Gray and Richard Keys are two of the best known faces in...

Most Discussed
  • 15
    Germany puzzled as UAE think tank ordered to close

    Matt, your words sound kind of funny given the role the Britain has played in this region for so many decades.
    And given the democratic tradition that... more

    Thursday, 17 April 2014 7:10 PM - one of the joes
  • 10
    UAE father who whipped son to death wins appeal

    "Under Sharia, a parent cannot be executed for killing their child"
    A spouse could be executed if he/she kills his/her spouse, as none of them is... more

    Friday, 18 April 2014 3:38 PM - Nihar
  • 3
    To diet or not to diet?

    It is best to eat by your blood type. Following this diet is miraculous. Generic diets don't always work as certain foods are not good for the individual... more

    Friday, 18 April 2014 11:49 AM - Shamira Mitha
  • 54
    Three UAE women attacked with hammer at London hotel

    I really feel that Arabian Business.Com should now close this comments page. This should be all about sympathy for the families not what it is/has turned... more

    Wednesday, 16 April 2014 1:06 PM - Adrienne
  • 51
    Why Dubai isn't a plastic city

    What is definitely not a plastic city. The Arabs have a culture dating back to several centuries. 50 years back Dubai was just a fishing village. Today... more

    Tuesday, 8 April 2014 3:49 PM - P. MADHUSUDAN
  • 48
    DMCC boss Ahmed Bin Sulayem entertains Robert Mugabe in Dubai

    @fga ''However today, simply because he decided to dispossess a few white farmers of their land and redistribute to the poorer indigenous blacks'' more

    Sunday, 13 April 2014 3:02 PM - Matt Williams