Emirates said to spend $100m on FIFA sponsorship in 4 years

  • Share via facebook
  • Tweet this
  • Bookmark and Share

Dubai’s Emirates Airline has spent about $100 million on football sponsorship in the past four years to be one of FIFA's six top "partners", according to London-based Brand Finance, which works with corporate marketers.

"They have made a very strategic investment, and they are kind of ingrained in the games," Brand Finance sports valuation analyst Dave Chattaway was quoted as saying by The Economic Times.

"You can truly say they are a global brand name."

Emirates sponsors six European premier league teams, including Arsenal, AC Milan, and Real Madrid.

Sports sponsorship has become a central part of the airline’s marketing strategy as it rapidly expands its network.

Emirates also is the top sponsor of the Melbourne Cup and supports the US Open Series, the Formula One, Australian Football League’s Collingwood Football Club, and various golf, cricket and other sporting events and teams.

Front Row Marketing Services senior vice-president Eric Smallwood told The Economic Times he expects Emirates to remain a FIFA sponsor when Russia hosts the next World Cup in 2018.

Emirates Airline declined to comment on the report.

Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

All comments are subject to approval before appearing

Further reading

Features & Analysis
Bad Saudi PR fuels riyal devaluation talk

Bad Saudi PR fuels riyal devaluation talk

Political sensitivities and a culture of gov't secrecy have so...

Bahrain's Islamic finesse

Bahrain's Islamic finesse

Islamic finance assets are worth around $2bn globally, according...

Big new-issue premium for Bahrain bond is ill omen for Gulf

Big new-issue premium for Bahrain bond is ill omen for Gulf

Signals grow that Gulf borrowers will have to pay a lot more...

Most Discussed