How can a workforce survive without communication? How can a workforce perform at their optimum without caring about, or even fully knowing about what they do?
The answer, quite clearly, is that they can’t. Dialogue is one of the key components of a successful business. It’s a vital aspect of the employer-employee relationship, not to mention company-client relationship. Put simply, you need to engage.
The importance of engagement is what drove South African business consultant Brett Smyth to set up EngageME - a creative employee communication and engagement consultancy which aims to use innovative techniques to get the best results for clients.
Having launched earlier this year, Smyth’s own experience in the UAE led him to identify a need in the region for a new type of dialogue within companies.
“I’ve had a long association with the region,” he says. “My folks lived here when I was at university so I came here during my holidays.
“I had worked in South Africa and London as a consultant and loved it. I really got a good idea of what was working for some companies and what wasn’t working for others.
“My whole family was here so I joined a consultancy company here. I worked on a project to communicate a client’s strategy to all its staff, but I was told there was only one way of doing it. Every creative idea I had was shot down. I just thought there were so many opportunities to get it right, but I wasn’t allowed to do any of them.
“So I took time away from work to do an MBA, which really gave me the time out that I needed to think about things properly, as well as teaching me a lot about business. That time out let’s you think about what you want to do and what you’re excited about.
“I didn’t go into it thinking about EngageME, but I wrote the business plan one evening, and when I went back to work I told the company that I was going to resign.”
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