Continuing his efforts to empower Saudi women to enter the labour market, Khalid Alkhudair, founder of Glowork, has come up with a new plan.
His Saudi Arabia-based social enterprise focused on linking female jobseekers with employers launched its first female-only recruitment app at an event held recently in Dubai.
A young female living even in the most marginalised parts of the region is now able to use a smartphone in her hands and create a digital curriculum vitae providing necessary data to employers looking for talent.
By leveraging big data and scaling up female access to the labour force, Glowork’s app is believed to have the potential to significantly disrupt regional markets and fast track female labour force participation.
In an interview with Arabian Business last year, Alkhudair described the app, which was then in the pipeline, as a social recruitment platform, and said: “We’re launching an innovative new app – I would call it a social recruitment platform.
“There’s a social side to it, so women can chat to one another, and a geomapping system enabling you to see how far companies are from your house.
“Then there’s the professional side, where employers can search for candidates based on different search criteria as well as the right target market for them.
“So if I’m a company like Zara, and I want to hire women, I can also advertise a new line of products directly to, say, single women in Riyadh who are 24 years old. This will allow us to expand into other countries – that’s the whole idea and aim.”
In 2011, the 28-year-old Alkhudair left a job at auditor KPMG and set up Glowork to try to solve female unemployment in Saudi Arabia.
As the Middle East’s first female recruitment agency, Glowork has secured jobs for over 27,000 Saudi women and engaged over 300 private sector entities.
More importantly, Alkhudair has successfully engaged with the Saudi government to help create a friendlier labour market for women in Saudi Arabia.
Last year, Alkhudair won the Emirates Foundation Emirates Awards for Arabian Gulf Youth. He was also awarded with the CEO Middle East’s Entrepreneur of the Year award in 2015.
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