Entrepreneurs of the Week: Saed Shela and Nael Ramadan, co-founders of SocialDice

The co-founders of SocialDice are changing the face of the recruitment industry in the MENA region.

Nael Ramadan and Saed Shel, co-founders of SocialDice are changing the face of the recruitment industry in the MENA region.

Nael Ramadan and Saed Shel, co-founders of SocialDice are changing the face of the recruitment industry in the MENA region.

Saed Shela and Nael Ramadan, co-founders of SocialDice, an Artificial Intelligence-enabled SAAS talent management solution, have launched a free tool to help SMEs and start-ups evaluate and improve their current recruitment processes.

It was in Palestine that our latest Entrepreneurs of the Week realised that the existing recruitment process was better suited to large enterprises, while most of SME founders across the MENA region found it  time-consuming, inefficient and hectic.

Investing $20,000 each, the co-founders created an all-encompassing digital hiring solution, enabling employers to advertise job openings on several sites, review all applications, and manage the hiring process from one centralised dashboard.

With more than 100 companies from Jordan, UAE, and Saudi Arabia using their services,  and more than 300 people being hired through their application, SocialDice has witnessed a 200 percent growth in the first half of this year only.

It is the first Palestinian tech start-up to receive investment from the US and Saudi Arabia. In April 2015 SocialDice raised funding from Sadara Ventures, Oasis500, and Zahi Khouri. This year, 500 Startups and Raed Ventures joined Sadara Ventures to close the start-up’s seed round.

“Some MENA investors are either very slow to invest even small amounts or engage with start-ups with skepticism and a condescending attitude,” says Shela. “After a few experiences, we got good at spotting those troublesome investors and, not to waste valuable time, we started focusing on those far-sighted and experienced investors who could look beyond the dollar sign, particularly in the early stages.”

SocialDice now operates in Palestine, UAE and Jordan.

MENA start-up ecosystem would benefit from more strategic collaboration between entrepreneurs and angel investors, Shela says, adding a few tips for start-up founders. “Always be hiring!

“Entrepreneurs should always be hunting for talent everywhere they go, even if they may not be currently hiring. For example, in conferences, look not only for customers, partners and investors, but talent as well.

“In start-ups, uncertainty is high and when time comes to hire quickly, you will be very thankful to have that pipeline of potential candidates that you had previously scouted out.”

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