Etihad to expand regional brand outside Europe amidst record profits

  • Share via facebook
  • Tweet this
  • Bookmark and Share

Abu Dhabi's Etihad Airways could expand its new Etihad Regional brand beyond Europe, according to the company’s president and CEO James Hogan.

The first Etihad Regional operation was announced last November when Etihad bought a 33.3 percent stake in Darwin Airline and rebranded the Swiss-based carrier. The concept is to link Etihad Regional to seven European gateways already served by Etihad Airways.

“We have had three approaches from airlines in different parts of the world who are interested in becoming part of this concept, so it is possible that you will see Etihad Regional anywhere in the world,” Hogan said in a telephone interview with Arabian Business.

Hogan said the talks were on-going, and whilst he would not specify which part of the world Etihad Regional could move into, he added it was “not in the US.”

The news came as Hogan announced a third consecutive year of profit, with net profit rising 48 percent to $62m in 2013. Total revenues rose 27 percent to $6.1bn.

The record performance also saw earnings before interest and tax (EBIT) up 22 percent to $208m and earnings before interest, tax, depreciation, amortisation and rentals (EBITDAR) up 30 percent to $979m, a margin of 16 percent of total revenues.

This marked the third successive year of net profitability, in the airline’s tenth year of operation.

Passenger numbers rose 12 percent 11.5m and Revenue Passenger Kilometres (RPKs) – measuring passenger journeys - increased by 16 percent to 55.5bn. The UAE flag carrier added six new destinations during the year – Washington DC, Amsterdam, Sao Paulo, Belgrade, Ho Chi Minh City and Sana’a - and increased capacity on 18 existing routes.

The airline has announced nine new destinations for 2014 – the US cities of Los Angeles and Dallas-Fort Worth, the European gateways of Rome and Zurich, Jaipur in India, Perth in Western Australia, Phuket in Thailand, Medina in Saudi Arabia and Yerevan in Armenia. 

One of the big drivers in growth during 2013 was Etihad’s strategy of wide-ranging codeshares and its unique approach of minority equity investments in strategically important airlines. This delivered revenues of $820m in 2013, a 30 percent jump on the previous year, and equates to 21 percent of total revenues.

“We embarked on a different strategy and it is a strategy that continues to work,” Hogan said.

The company has also announced the creation of the Etihad Aviation Group, a new structure marking the transition from a single entity airline to a wider global aviation group, which will be headed by Hogan.

Related:
Companies
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Further reading

Features & Analysis
Crude control

Crude control

The startling fall in the oil price has renewed questions about...

Q&A with Noor Bank

Q&A with Noor Bank

Kazim Ali, head of corporate banking at Noor Bank, discusses...

The many faces of an entrepreneur: Q&A with Badr Jafar

The many faces of an entrepreneur: Q&A with Badr Jafar

We quiz serial entrepreneur Badr Jafar about how he mixes his...

Most Popular
Most Discussed