Etihad launches social media travel tips campaign

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UAE flag carrier Etihad Airways is attempting to personalise its social media presence by offering potential customers direct travel tips, while hoping the campaign will attract more customers.

The airline is promising to respond within 10 minutes to queries on its Facebook and Twitter pages with suggestions for hotels, restaurants and tourist attractions in dozens of cities worldwide – and then offer to make bookings via Etihad Holidays.

A spokesperson said the focus would be primarily on destinations served by Etihad Airways and its code-share and equity alliance partners, but there would also be some tips for destinations that are not currently on the airline’s network.

A team of online scouts also would proactively find and respond to general travel-related posts on the social media sites, “surprising users” with tips related to their trip.

The #EtihadSuggests campaign will operate 24-hours a day in both English and Arabic.

“Our social media channels have attracted a fast-growing community of followers across the world, who have always responded favourably to the travel-related hints and tips we have posted in the past,” chief commercial officer Peter Baumgartner said.

“Unlike our other posts, which were aimed at a wider audience, #EtihadSuggests is focused on personalised and tailored information that relate to the travel needs of individual users. And once travel plans come together, Etihad Holidays can help fulfil them.”

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