Etihad Airways is set to transform in-flight entertainment options with the introduction of eight live television channels which will broadcast live news and sport, including this weekend's Formula 1 Etihad Airways Abu Dhabi Grand Prix.
The new live channels will be BBC World News, BBC Arabic, euronews and Sport 24, and will be available from November 1, the Abu Dhabi carrier said.
Three more channels, CNBC, Japan's NHK World Premium, and CNN, will be introduced during November, while Sky News Arabia will follow in the coming months, it added in a statement.
The highlight of the sports coverage are the final three races of the Formula 1 season, with the Formula 1 Etihad Airways Abu Dhabi Grand Prix held this Sunday at Yas Marina Circuit.
Peter Baumgartner, Etihad Airways' chief commercial officer, said: "We are delighted to broadcast this weekend's Formula 1 Etihad Airways Abu Dhabi Grand Prix on many of our aircraft, ensuring that passengers who are flying on race day won't miss any of the action from Yas Marina Circuit."
In addition to the Formula 1 racing, passengers can also watch live action of the ATP World Tour Finals, English Premier League and German Bundesliga football matches, and Euroleague Basketball.
Baumgartner added: "In-flight entertainment is a key part of the guest travel experience and the introduction of eight live channels from brands such as Sky News Arabia, CNN and the BBC, as well as top global action on Sport 24, will be a fantastic addition to Etihad Airways' flights."
All eight news and sport channels will be available on 21 Etihad Airways wide-body aircraft by November 7, which will increase to 37 wide-body aircraft by the end of 2014.