Etihad to show all World Cup games live at 30,000 ft

Abu Dhabi airline announces plan to beam all 64 matches from the World Cup tournament in Brazil

Etihad Airways announced on Thursday that every football match of the World Cup tournament in Brazil will be beamed live to its passengers at 30,000 feet.

All 64 games will be transmitted live on the Abu Dhabi airline’s fleet of planes by IMG Media using Etihad's state-of-the-art interactive inflight entertainment system, E-box, powered by Panasonic technology.

The World Cup kicks off later on Thursday with host nation Brazil taking on Croatia in Sao Paulo. 

The final will be played on Sunday July 13 in Rio de Janeiro when the global television audience for this single match alone is estimated to reach more than one billion people.

Peter Baumgartner, chief commercial officer, Etihad Airways said: “The FIFA World Cup is the biggest and most exciting sporting event in the world and I’m delighted that all of our guests will be able to watch every match while they fly with us on their long-haul business or holiday flights. I hope that they sit back, relax and enjoy the great football action.”

Etihad's non-stop daily flights from Abu Dhabi to Sao Paulo have been in operation since June and the airline has reported "great demand" from British, Dutch and Belgian expatriates living in the UAE capital.

Etihad Airways employs 49 of Brazilian nationals as cabin crew, many of whom will work on board flights between Abu Dhabi and Sao Paulo during the World Cup, the airline said in a statement.

The airline operates an Airbus A340-500 ultra-long range aircraft on the route and offers 3,360 seats a week in a three-class configuration.

Related:
Companies
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

NOTE: Comments posted on arabianbusiness.com may be printed in the magazine Arabian Business

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

All comments are subject to approval before appearing

Further reading

Features & Analysis
The art of social media influencing

The art of social media influencing

As social media influencers increasingly demand attention in...

Digital dilemma: the future on advertising

Digital dilemma: the future on advertising

If you’re not advertising online these days, you’re not advertising...

Saudi Arabia's rulers adapt message for social media age

Saudi Arabia's rulers adapt message for social media age

Saudi Arabia's leaders have historically courted public opinion...

Most Discussed
sponsoredTracking