PROGRAMME

9am
Registration & Coffee

10am
WELCOME ADDRESS
Andrew Neil

10.05am
RAISING THE BAR
Speaker : Joseph Ghossoub, President, International Advertising Association

10.30am
WHY THE MIDDLE EAST IS BEING LEFT BEHIND
Speaker : Simon Francis, CEO, Saatchi & Saatchi

11am
CREATIVE ADOLESCENCE - THE MIDDLE EAST IS DOING THINGS RIGHT
Speaker: Elie Khouri, Regional Managing Director, Omnicom Media Group

11.30am
Coffee & Networking

11.45am
DEBATE ON CREATIVE STANDARDS:
Speaker: Ghossoub/Khouri/Francis/Ahmed Nassef, GM&VP Maktoob Group

12.15pm
EMBRACE NEW TECHNOLOGIES ... BUT NOT FOR TECHNOLOGY'S SAKE
Speaker: Philip Jabbour, EVP Business Development, Publicis Groupe Media

12.45pm
Lunch

2pm
BREAKING THE MOULD
Speaker: Martin Newland, Editor, The National

2.30pm
HOW FAR SHOULD JOURNALISTS GO IN SEARCH OF THE STORY
Speaker: Piers Morgan, Former Editor of The Mirror

3pm
TAKING ON TYCOONS – AND AVOIDING THEIR LAWYERS
Speaker: Tom Bower, author of best selling author on Richard Branson, Mohammed Al Fayed and Conrad Black

3.30 pm
Coffee and Networking

4pm
Debate: Newland/Morgan/Bower

4.30pm
Closing remarks Andrew Neil