EXCLUSIVE: MTV India to tap Saudi market

  • Share via facebook
  • Tweet this
  • Bookmark and Share
Lady Gaga.

Lady Gaga.

Entertainment brand MTV India is looking to expand into Saudi Arabian in a bid to tap the lucrative Indian expatriate market, the CEO behind the venture said in an interview in Dubai.

The launch of MTV India is a joint venture between IndiaCast, Indian broadcaster TV18 and Viacom, the US media giant behind The Walt Disney Company, Time Warner and News Corporation.

Regional advertising sales for MTV India will be handled by IndiaCast's Dubai office, which currently employs a team of five people.

Anuj Gandhi, Group CEO, IndiaCast said Dubai would remain the company’s main sales hub but it was looking to tap into the potential for a station in Saudi Arabia and appoint sales reps for the kingdom.

“I don’t think it will require us to open offices but if it makes business sense of course we could have reps… Saudi is a market you could probably look at a rep… If it makes sense we will not say no,” he said.

The channel will be available on Pehla-branded packages across DTH, Cable, IPTV and SMATV across most Middle East countries.

MTV India is IndiaCast's second channel in the region after the September 2010 launch of Hindi-language entertainment outlet COLORS.

“MTV India is our second brand in the region and we intend to grow our presence here with more offerings from our extensive news and regional channel portfolio in the near future,” said Gaurav Gandhi, COO of IndiaCast.

MTV India is primarily aimed at young adults aged 15 to 34, with a collection of music programming, talk shows, fashion and style shows, Bollywood-style comedy shows and adventure shows.

Related:
Companies

MTV

Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

All comments are subject to approval before appearing

Further reading

Features & Analysis
Battling the pirates of the Gulf's TV airwaves

Battling the pirates of the Gulf's TV airwaves

A coalition of broadcasters and satellite providers is campaigning...

From film to fashion, Dubai bids to be creative capital for Arab world

From film to fashion, Dubai bids to be creative capital for Arab world

State-linked firms spending hundreds of millions of dollars as...

How the Gulf is moving to digital

How the Gulf is moving to digital

The Gulf’s media industry is being characterised by a switch...

Most Discussed