Exhibition Names

  • Share via facebook
  • Tweet this
  • Bookmark and Share

It appears that exhibition names are getting more humorous by the day. The Spin was especially amused by the new water, energy and environment event, to be held in Dubai next March. Its name? Wetex.

Note to PRs in Buchanan Middle East: Try to remember that your agency has been the subject of a major rebranding exercise, so best to avoid starting a conversation with: "Hello, it's x from JWT."

PRs for the Dubai International Film Festival have left no stone unturned in their mission to generate publicity for the movie-based shindig. The Spin received an impressive 25 press releases and notifications over a month-long period. And he even opened one or two of them. The Spin is looking forward to settling into a big comfy seat and watching some quality international cinema. Now, where's his mobile phone and laser pen?

They promise to sort out all of your computer-related problems, and they have a snazzy marketing campaign to promote themselves. Yes, it's Internet Heroes, the new Dubai-based IT support company. However, a spotter has noticed that Internet Heroes is somewhat 'inspired' by an American IT support company called Geek Squad, right down to using almost identical copy online and in its recruitment advertising. "I didn't realise that their inspiration actually ran into full-scale cut and paste from the Geeksquad website," says our spotter, posting on Flip Media's blog.

The Spin simply couldn't let another week go by without referring once again to his favourite ad of the year Falconcity of Wonders. For those of you who haven't seen this turkey-tastic effort, it is riddled with grammatical errors and nonsense sentences, as it seeks to describe the wonders of a Dubai-based development that seeks to recreate the wonders of the modern world. A Spin spotter also noticed that it had generously relocated the Leaning Tower of Pisa. To Rome.

The Spin had the misfortune of watching DIFF TV the station covering Dubai International Film Festival, the other night. And while the question "Was Bobby a good film to open the festival", was a relevant one for guests leaving the gala screening, it got a bit boring at the 100th time of asking.

Related:
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Further reading

Features & Analysis
Test-tube burgers: Halal? Vegetarian?

Test-tube burgers: Halal? Vegetarian?

For many Muslims and Hindus, the first question was whether their...

Shoura Council: Doors opening for Saudi women

Shoura Council: Doors opening for Saudi women

Including 30 women on the Shoura Council is a step forward for...

1
Where the crowd goes, others follow

Where the crowd goes, others follow

A lack of liquidity coupled with the boom in social networks...

3
Most Discussed
  • 54
    Three UAE women attacked with hammer at London hotel

    I really feel that Arabian Business.Com should now close this comments page. This should be all about sympathy for the families not what it is/has turned... more

    Wednesday, 16 April 2014 1:06 PM - Adrienne
  • 51
    Why Dubai isn't a plastic city

    What is definitely not a plastic city. The Arabs have a culture dating back to several centuries. 50 years back Dubai was just a fishing village. Today... more

    Tuesday, 8 April 2014 3:49 PM - P. MADHUSUDAN
  • 48
    DMCC boss Ahmed Bin Sulayem entertains Robert Mugabe in Dubai

    @fga ''However today, simply because he decided to dispossess a few white farmers of their land and redistribute to the poorer indigenous blacks'' more

    Sunday, 13 April 2014 3:02 PM - Matt Williams