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		<title>Arabianbusiness.com - PepsiCo</title>
		<description>ArabianBusiness.com - Business and Industry News coverage of the Middle East including Stock Markets, Events, Video and Audio.</description>
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		<pubDate>Sun, 22 Nov 2009 23:01:29 +0400</pubDate>
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			<title>Bad (debt)</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=560763&amp;Itemid=1</link>
			<description><![CDATA[Find out how music legend Michael Jackson blew a four-decade fortune - what happened to Michael’s millions?]]></description>
			<category>Media &amp; Marketing | Features</category>
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			<title>Battle of the brands</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=526350&amp;Itemid=1</link>
			<description><![CDATA[  Managing expectations of clients has never been a problem for Gulf brand consultants. ]]></description>
			<category>Media &amp; Marketing | Features</category>
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			<title>The modest maestro</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=522661&amp;Itemid=1</link>
			<description><![CDATA[  PepsiCo is powering up for new launches after cementing the FMCG giant's ‘clear number one' status in the Middle East.    ]]></description>
			<category>Retail | Interviews</category>
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			<title>Pool of thought</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=521157&amp;Itemid=1</link>
			<description><![CDATA[Encouraged by the logistics industry's current focus on environmental issues, CHEP has successfully marketed its pallet pooling service as a proactive tool in increasing efficiencies while supporting the 'green' supply chain.]]></description>
			<category>Transportation | Features</category>
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			<title>World's Most Powerful Businesswomen - Forbes</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=520591&amp;Itemid=1</link>
			<description><![CDATA[Arabian Business takes an up-close look at the world's most powerful businesswomen. ]]></description>
			<category>Politics &amp; Economics | In Pictures</category>
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			<title>Max exposure planned for GCC</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=518692&amp;Itemid=1</link>
			<description><![CDATA[  PepsiCo International is geared up to distribute 400,000 free cans of Pepsi Max, as part of its MAX Your Life campaign.]]></description>
			<category>Retail | News</category>
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			<title>Pepsi strives to boost teen connection</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=513607&amp;Itemid=1</link>
			<description><![CDATA[  PepsiCo International has launched a GCC marketing campaign to reinvigorate the brand image.   ]]></description>
			<category>Retail | News</category>
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			<title>Pepsi steps up marketing push</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=511188&amp;Itemid=1</link>
			<description><![CDATA[PepsiCo International has revealed plans for its 'new approach to communicate with their consumers.']]></description>
			<category>Retail | News</category>
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			<title>Market advances</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=508986&amp;Itemid=1</link>
			<description><![CDATA[Retail News examines the thought processes behind the latest marketing efforts from FMCG companies in the Middle East.  ]]></description>
			<category>Media &amp; Marketing | Features</category>
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			<title>Pepsi waxes lyrical on marketing ‘first’</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=506205&amp;Itemid=1</link>
			<description><![CDATA[Beverage giant Pepsi has produced a full-length musical film, set to hit big screens in early 2008. ]]></description>
			<category>Retail | News</category>
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			<title>Use it or lose it: the importance of good HR</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=504129&amp;Itemid=1</link>
			<description><![CDATA[  There is no doubt about it, the human resources industry has an image problem that needs to be addressed.]]></description>
			<category>Banking &amp; Finance | Comment</category>
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			<title>Fighting the battle of the bottle</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=499518&amp;Itemid=1</link>
			<description><![CDATA[  The newest trend in bottled water seems to be – not drinking it.   ]]></description>
			<category>Travel &amp; Hospitality | News</category>
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			<title>Flat screens enter in store advertising mix for hypers</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=497866&amp;Itemid=1</link>
			<description><![CDATA[While the past few years have seen a sea change in the way stores operate, with major advances in the technology behind retail operations such as stock taking, ordering and point of sale, other aspects of retailing have remained stubbornly the same. In store advertising is one example; printed adverts and signboards, either on walls, hanging from the ceiling or shelves, have been a staple of supermarkets and other types of store for years.  ]]></description>
			<category>Retail | Features</category>
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			<title>Fonterra hires a new GM for MENA region</title>
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			<description><![CDATA[Fonterra, a New Zealand based dairy producer, has appointed FMCG veteran Khaled Hashish as general manager for the GCC region.]]></description>
			<category>Retail | News</category>
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			<title>Second PepsiCo plant for Russia </title>
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			<description><![CDATA[  Beverage giant PepsiCo International has unveiled plans for its second snacks manufacturing site in Russia. ]]></description>
			<category>Retail | News</category>
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			<title>Pepsi aims for maximum appeal</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=13280&amp;Itemid=1</link>
			<description><![CDATA[  Beverage producer Pepsico International has launched its newest brand, Pepsi Max, in the Middle East. ]]></description>
			<category>Retail | News</category>
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			<title>Controlling the supply chain</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=13329&amp;Itemid=1</link>
			<description><![CDATA[Control of its own distribution has helped Dubai Refreshments dominate the region's soft drinks market.  ]]></description>
			<category>Retail | Features</category>
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			<title>Fizzy freight</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=12551&amp;Itemid=1</link>
			<description><![CDATA[How Dubai Refreshments’ inhouse team of supply chain experts has helped the  company establish a dominant position in the UAE's soft drinks market.  ]]></description>
			<category>Transportation | Features</category>
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			<title>Redesign puts the fizz back into 7Up</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=10452&amp;Itemid=1</link>
			<description><![CDATA[PepsiCo International, producer of the soft drink 7Up, has relaunched the product, and its sugar free counterpart 7Up Free, with a packaging redesign in the GCC.]]></description>
			<category>Retail | News</category>
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			<title>Diet Pepsi recall in Abu Dhabi</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=9618&amp;Itemid=1</link>
			<description><![CDATA[The drinks giant has issued a product recall because of defective cans.]]></description>
			<category>Retail | News</category>
			<guid>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=9618&amp;Itemid=1</guid>
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			<title>Awarding excellence in a fast moving sector</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=9326&amp;Itemid=1</link>
			<description><![CDATA[The achievements of 14 leading players in the Middle East's FMCG sector were recognised at last month's Retail News awards ceremony.  ]]></description>
			<category>Retail | Features</category>
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