<?xml version="1.0" encoding="utf-8"?>
<!-- generator="ArabianBusiness.com" -->
<rss version="2.0">
	<channel>
		<title>Arabianbusiness.com - The Brand Union</title>
		<description>ArabianBusiness.com - Business and Industry News coverage of the Middle East including Stock Markets, Events, Video and Audio.</description>
		<link>http://www.arabianbusiness.com/</link>
		<lastBuildDate>Fri, 27 Nov 2009 02:33:36 +0000</lastBuildDate>
		<generator>ArabianBusiness.com</generator>
		<image>
			<url>http://www.arabianbusiness.com/pictures/furniture/logo_arabianbusiness_rss.gif</url>
			<title>Arabianbusiness.com</title>
			<link>http://www.arabianbusiness.com/</link>
			<width>144</width>
			<height>16</height>
		</image>
		<language>en-gb</language>
		<copyright>ITP Digital Ltd. 2007</copyright>
		<webMaster>webmaster@arabianbusiness.com</webMaster>
		<pubDate>Fri, 27 Nov 2009 06:33:36 +0400</pubDate>
		<item>
			<title>People power</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=555434&amp;Itemid=1</link>
			<description><![CDATA[Many companies claim to engage and nurture their employees, but few truly understand the contribution their people can really make in brand promotion, says The Brand Union’s executive director of strategy and engagement, Michael Hughes.]]></description>
			<category>Travel &amp; Hospitality | Comment</category>
			<guid>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=555434&amp;Itemid=1</guid>
		</item>
		<item>
			<title>Are you being served?</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=546532&amp;Itemid=1</link>
			<description><![CDATA[Gulf retailers may find that investing in customer service is a small price to pay for more loyal shoppers.]]></description>
			<category>Retail | Features</category>
			<guid>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=546532&amp;Itemid=1</guid>
		</item>
		<item>
			<title>Malls need to offer 'escapism' from gloom - expert</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=542222&amp;Itemid=1</link>
			<description><![CDATA[Branding chief says malls must emphasis overall shopping experience during 2009.]]></description>
			<category>Retail | News</category>
			<guid>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=542222&amp;Itemid=1</guid>
		</item>
		<item>
			<title>The Brand Union promotes effortless living at new mall</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=541796&amp;Itemid=1</link>
			<description><![CDATA[One of the world's leading brand and design networks is behind the identity of Dubai Marina  Mall.      ]]></description>
			<category>Retail | News</category>
			<guid>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=541796&amp;Itemid=1</guid>
		</item>
		<item>
			<title>Celebrity builders</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=530722&amp;Itemid=1</link>
			<description><![CDATA[  Celebrity-endorsed buildings are all the rage with showbiz and sporting icons lending their names to developments. ]]></description>
			<category>Real Estate | Features</category>
			<guid>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=530722&amp;Itemid=1</guid>
		</item>
		<item>
			<title>United We Brand</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=530350&amp;Itemid=1</link>
			<description><![CDATA[Retailers should master the science of brand building and profit from great packaging, says Brand Union Dubai's CEO.]]></description>
			<category>Retail | Interviews</category>
			<guid>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=530350&amp;Itemid=1</guid>
		</item>
		<item>
			<title>Retail therapy</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=527721&amp;Itemid=1</link>
			<description><![CDATA[  The Gulf's shopping mall culture has so far kept retailers from looking to the internet to boost their sales.]]></description>
			<category>Retail | Features</category>
			<guid>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=527721&amp;Itemid=1</guid>
		</item>
		<item>
			<title>Battle of the brands</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=526350&amp;Itemid=1</link>
			<description><![CDATA[  Managing expectations of clients has never been a problem for Gulf brand consultants. ]]></description>
			<category>Media &amp; Marketing | Features</category>
			<guid>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=526350&amp;Itemid=1</guid>
		</item>
	</channel>
</rss>
