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		<title>Arabianbusiness.com - Masafi</title>
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		<pubDate>Wed, 25 Nov 2009 00:03:22 +0400</pubDate>
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			<title>Cashing in on the crunch</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=540433&amp;Itemid=1</link>
			<description><![CDATA[As Europeans turn to cheaper alternatives, Middle East retailers need a wake-up call to handle similar trends.]]></description>
			<category>Retail | Comment</category>
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			<title>Cash in on the crunch</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=539277&amp;Itemid=1</link>
			<description><![CDATA[As European shoppers turn in force to cheaper alternatives, Middle East retailers need a wake-up call to handle similar trends.]]></description>
			<category>Retail | Comment</category>
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			<title>Corporate recycling initiative launched </title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=539308&amp;Itemid=1</link>
			<description><![CDATA[  Masafi becomes first UAE beverage company to join the UN Global Compact, aiding its ‘green' strategies.]]></description>
			<category>Retail | News</category>
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			<title>Bubbling up</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=537593&amp;Itemid=1</link>
			<description><![CDATA[Not every enterprise needs a staff of hundreds to be successful. Masafi instituted a successful revamp of its IT infrastructure without having an IT department at all – and with the sole help of an integrator.]]></description>
			<category>Technology | Features</category>
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			<title>Jasmine water 'first' taps healthy demand</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=533822&amp;Itemid=1</link>
			<description><![CDATA[UAE-based FMCG giant expands water category to grow market share and 'consolidate' leadership.]]></description>
			<category>Retail | News</category>
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			<title>Community champions or window displays?</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=527216&amp;Itemid=1</link>
			<description><![CDATA[Everyone is jumping on the corporate citizenship bandwagon, but how can we be sure that what they promise is what they deliver? Retail News investigates the trailbrazers’ efforts in the region.]]></description>
			<category>Retail | Features</category>
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			<title>Water giant takes carbon action</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=523880&amp;Itemid=1</link>
			<description><![CDATA[Masafi signs recycling deal with Fujairah’s Horizon Technologies, launches Carbon Action Plan.]]></description>
			<category>Retail | News</category>
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			<title>Masafi takes integrated approach to CRM</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=523658&amp;Itemid=1</link>
			<description><![CDATA[Raqmiyat deploys CRM and contact centre for Masafi mineral water company]]></description>
			<category>Technology | News</category>
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			<title>Masafi sales head even higher</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=517092&amp;Itemid=1</link>
			<description><![CDATA[FMCG company attributes impressive growth in first quarter to its four-gallon water bottle debut.  ]]></description>
			<category>Retail | News</category>
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			<title>The top five revealed</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=510889&amp;Itemid=1</link>
			<description><![CDATA[Retail News Middle East reveals the fastest moving brands and the latest shopper trends across the grocery categories.]]></description>
			<category>Retail | Features</category>
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			<title>Natural progression</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=506063&amp;Itemid=1</link>
			<description><![CDATA[Consumer interest in beverages' health credentials is driving growth, and major players seem to have the market sewn up.  ]]></description>
			<category>Retail | Features</category>
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			<title>Masafi sales soar in the UAE</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=504638&amp;Itemid=1</link>
			<description><![CDATA[FMCG brand Masafi has recorded impressive growths for its flagship water and tissue line.  ]]></description>
			<category>Retail | News</category>
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			<title>Masafi unveils its new refillable four gallon bottles</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=502134&amp;Itemid=1</link>
			<description><![CDATA[Masafi has introduced four-gallon mineral water bottles in a bid to take a slice of the growing HOD (home and office delivery) sector.  ]]></description>
			<category>Retail | News</category>
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			<title>Ashraf Abushady: Liquid assets</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=498669&amp;Itemid=1</link>
			<description><![CDATA[  Masafi CEO Ashraf Abushady talks about how diversification will help make the brand into a global giant.]]></description>
			<category>Retail | Interviews</category>
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			<title>RAK to the future</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=497260&amp;Itemid=1</link>
			<description><![CDATA[Sheikh Tariq bin Kayed Alqassimi tells us why investors in the emirate have a short window to reap RAK's rewards.]]></description>
			<category>Banking &amp; Finance | Interviews</category>
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			<title>Pure growth in a fluid sector</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=497021&amp;Itemid=1</link>
			<description><![CDATA[  Water is becoming big business as the region's fast growing population looks for healthier alternatives to soft drinks.  ]]></description>
			<category>Retail | Features</category>
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			<title>Masafi gets a bit of Magic </title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=495093&amp;Itemid=1</link>
			<description><![CDATA[  The beverage company has won the rights to distribute Magic energy drink in the region.]]></description>
			<category>Travel &amp; Hospitality | News</category>
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			<title>Masafi set to flood the region’s water cooler segment</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=495396&amp;Itemid=1</link>
			<description><![CDATA[Leading producer of mineral water plans to enter water cooler sector with launch of four gallon bottles.]]></description>
			<category>Retail | News</category>
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			<title>Masafi expands juice range</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=14220&amp;Itemid=1</link>
			<description><![CDATA[Company hopes to build on its 5% share of the UAE's juice market with the launch of new flavours.]]></description>
			<category>Retail | News</category>
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			<title>Masafi targets UAE’s premium rice sector</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=8993&amp;Itemid=1</link>
			<description><![CDATA[Masafi, a UAE based company specialising in the bottled mineral water sector, has started distributing a premium brand of basmati rice in the UAE as part of its plan to become a complete FMCG company by 2011.]]></description>
			<category>Retail | News</category>
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			<title>Awarding excellence in a fast moving sector</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=9326&amp;Itemid=1</link>
			<description><![CDATA[The achievements of 14 leading players in the Middle East's FMCG sector were recognised at last month's Retail News awards ceremony.  ]]></description>
			<category>Retail | Features</category>
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			<title>Food foray</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=8091&amp;Itemid=1</link>
			<description><![CDATA[Masafi, the region’s market leader in the mineral water industry has made its first foray into the food sector by launching ‘the longest basmati rice in the world’.]]></description>
			<category>Banking &amp; Finance | News</category>
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			<title>Masafi gains new taste for flavoured water</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=7464&amp;Itemid=1</link>
			<description><![CDATA[Masafi, a UAE-based producer of water, juice and tissues, recently extended its offering with the launch of a range of still, flavoured waters.]]></description>
			<category>Retail | News</category>
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			<title>Masafi unveils kids juice range</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=4888&amp;Itemid=1</link>
			<description><![CDATA[]]></description>
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			<title>Masafi launches Iftar drink</title>
			<link>http://www.arabianbusiness.com/index.php?option=com_content&amp;view=article&amp;id=1684&amp;Itemid=1</link>
			<description><![CDATA[]]></description>
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