Arabianbusiness.com - Unilever Gulf FZE

Sunsilk waxes lyrical on latest ambassador

Life Can't Wait campaign makes regional debut after Myriam Fares is named as the face of the hair brand.

Green tea

How Lipton is saving the environment by cutting out wooden pallets.

Lipton reinforces green supply chain operations in Middle East

Unilever has launched an environmental strategy in Dubai to support the supply chain operations for its premium tea brand Lipton.

Cooking up competition

Chefs of the UAE got a chance to show off their skills outside the kitchen in the first event of its kind in the region, a football tournament specifically for the food and beverage industry.

The thrilling rush for triumph

Some of the region's leading industry players have powered an exhilarating roller coaster of change recently.

Keeping up appearances

The recent boom in sales in the Middle East's ubiquitous toiletries sector has been spurred by increased consumer education and unwavering innovation. Lynne Nolan reports.

Use it or lose it: the importance of good HR

There is no doubt about it, the human resources industry has an image problem that needs to be addressed.

Fleet focus

Martin Cook, operations director of Horeca Trade, reveals the challenges of operating a multi temperature fleet across the Middle East.

Sweet tooth

Dairy-based ready-to-eat desserts are proving popular across ME as consumers look for more nutritious snacks.

Unilever recruits new finance chief

FMCG giant Unilever has appointed James A Lawrence as chief financial officer.

Dove re-launches key brands across the gulf region

Unilever Arabia, a global FMCG producer, has re-launched its entire Dove skin cleansing range, which includes the Dove Beauty Bar range and Dove Shower Gel range, in the GCC.

Persian power

The entry of a major retailer and top brands to Iran signals a sea change for the country's grocery sector.

Jewel of the Levant

Jordan's FMCG retail sector is booming amid high levels of immigration, growing modern trade and buoyant economy.

Al-Futtaim signs Unilever contract

UAE firm's logistics unit reaches agreement with Unilever on warehousing and distribution services.

Unilever to cut staff in UK efficiency drive

Leading FMCG producer plans to slash headcount as part of restructuring plan to boost efficiency.

Qatar calling

A fast growing population and ease of distribution make Qatar a strong market for FMCG producers and retailers.

Plastic surgery: 37% of Arab girls consider it

Singer Nancy Ajram is the most common role model for those considering cosmetic surgery.

Pioneers of Syria’s modern trade

FMCG retailers and producers remain optimistic about the potential of Syria as the first signs of a modern trade appear in the country.

Unilever restructures in Middle East

Unilever Arabia creates new business cluster to head up operations in the MENA region.

Clear shampoo targets Middle East

Dove launches its 2007 campaign

Dove, a healthcare brand from Unilever, has launched its 2007 campaign, which follows on from the worldwide success of ‘Campaign for Real Beauty' last year.

Assessing KSA’s retail landscape

Rapid development of the modern trade in Saudi Arabia is changing the relationship between suppliers, distributors and retailers.

Awarding excellence in a fast moving sector

The achievements of 14 leading players in the Middle East's FMCG sector were recognised at last month's Retail News awards ceremony.

Lipton completes expansion plan

Unilever Arabia, one of the region's leading FMCG producers, has doubled the production capacity at its Jebel Ali, UAE-based Lipton tea factory, after completing a two-year expansion plan

Top advertisers to shift money from TV to online

Two of the region's biggest advertisers have slammed television as an advertising medium and revealed they will shift more spend to online and in-store promotions instead.

Knorr creates its recipe for success

Knorr is one of the region's biggest ad spenders and its products can be found in households across the Middle East. But where now for the brand, asks Steve Wrelton

Avoid being mindlessly global or hopelessly local

How do large multinationals market themselves to a region such as the Middle East? We asked two marketing experts for their views. Ian Potter vice president marketing, home and personal care, Unilever Arabia; Faisal Sabzwari corporate marketing director for Procter & Gamble, Gulf

Transient workforce is harming brands

The transient nature of the Middle East's labour market is seriously affecting the ability of companies to build their brands, according to Unilever's Middle East boss.

Unilever reshapes its R&D food division

Shopper's paradise

Shopping is not just a daily chore in the Middle East - it's a national pastime, with the region hosting some of the world's biggest malls. And it is an increasingly useful option for advertisers too