First luxury hybrid cars launched in MidEast

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The Fisker Karma luxury hybrid vehicle.

The Fisker Karma luxury hybrid vehicle.

Al-Futtaim Group has launched the first luxury hybrid Fisker vehicle in the GCC and the Middle East.

The Dubai-based family owned business is an exclusive partner to showcase the full range of Fisker luxury plug-in hybrid vehicles in this region.

Al-Futtaim unit Trading Enterprises will distribute the Leonardo Di Caprio-endorsed Fisker exclusively in the UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Egypt and the Levant.

The Hollywood star is an equity investor in Fisker Automotive.

The region's first Fisker showroom will open in Dubai Festival City's automotive park before the end of the year, a statement said.

Colin Cordery, managing director, Trading Enterprises said: "Fisker offers an environmental alternative to traditional luxury vehicles and we are well placed and proud to partner with Fisker and support their vision of delivering uncompromised, responsible luxury to this part of the world."

Henrik Fisker, co-Founder and executive chairman at Fisker Automotive added: "Today is a proud moment for the Fisker brand as it is the start to our journey in the Middle East. We are honoured to have a partner with such strong legacy."

Al-Futtaim's automotive division represents some of the world's most popular brands including Toyota, Lexus, Hino, Honda, Volvo, Chrysler, Jeep and Dodge.

Fisker Automotive is an US car company committed to producing luxury electric vehicles and is designing and developing the world's first line of premium plug-in electric hybrid vehicles.

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