First mobile mall launched in the MidEast

SAMY is a smartphone app which is already popular in the US and Europe
By Salma Awwad
Tue 11 Feb 2014 03:19 PM

A new mobile phone app, which claims to be the
region’s first mobile mall, was launched in Dubai on Tuesday and is hoping to
replicate its success in Europe and North America.

Branded as SAMY, the award-winning app enables merchants
and shopping centres to extend their reach to smartphone users and engage with potential
new customers. It offers straightforward sales, gift cards, special mobile
offers and loyalty systems on the same synchronised mobile platform.

It is currently used by both consumers and
merchants in 16 countries including the USA, Canada, Italy and Switzerland. The
app also has a network of 35,000 merchants, 100 brands, over 2 million mobile subscribers
and has already generated 13 million engagements between consumers and merchants.

“The UAE has a fast growing population of smart
phone users supported by telecommunication facilities that are cutting edge.
Smartphones and mobile apps have become necessities in everyday living from
office work to shopping,” said Yousef Shreim, president of Igniva Technologies,
the company behind SAMY.

“It is a strategic decision to initially introduce
SAMY in the UAE, as we prepare the launch of the app in Turkey and other GCC
countries, where there are likewise a promising outlook for mobile marketing
and engagement solutions,” Shreim added.

The SAMY platform includes an iPhone (iOS) and
Android based mobile application for consumers plus a cloud-based campaign
manager and middleware integration software for businesses to deliver mobile
marketing content.

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