Flydubai set to launch business class cabins

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Flydubai chief executive officer Ghaith al-Ghaith

Flydubai chief executive officer Ghaith al-Ghaith

Dubai-based low-cost airline Flydubai on Wednesday announced it is to launch business class services across its network of 60 destinations.

The airline will receive delivery of the first aircraft with a business class cabin in August. All new aircraft subsequently delivered will include business and economy classes.

Business class tickets will be available for purchase on selected flights from August, and the inaugural flight is scheduled to take off in October, the carrier said in a statement without giving price details.

The business class cabin will be configured with 12 seats finished in soft Italian leather with lumbar support and a seat pitch of 42 inches.

The in-flight entertainment system will offer a high definition touchscreen of 12.1 inches with over 900 hours of movies, music and games, the carrier said in a statement.

Ghaith Al Ghaith, CEO of Flydubai, said: "We are very pleased to announce the evolution of our passenger offering as we continue to meet the travel needs of our customers."

Business Class passengers will also benefit from having their own dedicated cabin crew. Travellers will be offered a selection of cold light food and accompaniments on short flights and the choice of a three-course meal from a specially designed Halal menu on flights of 90 minutes and above.

The carrier said that later this year, passengers will be able to relax in Flydubai's Business Class lounge ahead of their flight and will have access to priority baggage collection service.

The airline said it will also launch a new catering option for Economy Class customers in the near future.

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Posted by: Vincent

Emirates and FlyDubai are successful businesses and provide a complementary offer to cover the broad spectrum of customer's needs within a clear, framed and separate economic model.
I do agree that this new offer for a Business Class in FlyDubai might "cannibalize" a little bit the customers of Emirates, mainly from Economy Class frequent fliers who cannot afford Business Class so with the new offer might choose FlyDubai, anyway will be compensated in the overall group (one Economy seat in Emirates will be less profitable than one seat in new Business Class with Flight Dubai), so it will benefit the group and retain the customer.
Regarding possible transfer from Emirates Business Class to FlyDubai Business Class, service will be so different that it cannot be a threat for Emirates.
I think this new offer will improve their share market within GCC as a big competitor compare to other airlines

Posted by: Tom

I think it will work, the commenters above are thinking too much about the proven low cost models in Europe and the US, flydubai's market is very different. They are also assuming there will be competition with big sister Emirates, but this is only the case on a small number of routes. Business class will be very popular on the CIS routes.

Posted by: Omar

This initiative shows that flydubai has no idea how to run a low cost airline. The competitiveness of a low cost carrier is just that LOW COST. The way the model works is that you target the point A to B low fare customer, whose only concern is a fast, no frills service. You ensure low costs by FAST aircraft turn around with no food and other costly offerings, you do not deal with agents, you reserve on first come first serve basis, etc.

By diluting the model, you only add costs and destroy profitability. The business class customer flies Emirates/Etihad.

This is a typical ego/greed approach that will not be successful.

Posted by: Billy

I think this is a terrible move and is really not part of the original business model that has proved to be so successful. I use FlyDubai all the time and find them to be a refreshing change - more casual approach to the service, they leave early if they are full and everyone on board is happy with the offering they are given. If not they would be flying Emirates for example on the Doha route but the Fly Dubai flights are always full. Dubai has enough 5 star of everything - what it needs more of is lower cost convenient and flexible services and products. Terminal 2 is a joy to use compared to the other over sized, crowded terminals and so is FlyDubai. Please do not fix what is not broken.

Posted by: captain jets

I dont think it is a market advantage move to fly Dubai, the higher zero fuel weight plus extra fuel burn will add to the additional over all costs of lost revnue economy class seats and business class service market expence. Competing with the mother company EMIRATES needs a lot more than catering and a lounge....charter model companies tried this idea before and reversed it.

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