He may have started off earning about $800 a month on his first job, but Ahmad Nasser Sraiya Al Kaabi has a come a long way since then. He’s now at the helm of Al Sraiya Holding and Widam (previously known as Qatar Company for Meat & Livestock Trading, or Mawashi), which is engaged in the trading in livestock, meat, animal feeds and meat derivatives in addition to management of slaughterhouses. Al Kaabi also oversees a business empire that comprises more than 40 companies.
Al Kaabi started his career with the family business and worked his way up after starting in the administrative section of the outfit. When he was just shy of 30 he took over the holding company. Today, Widam transports livestock, fodder and meat products to facilitate trade; manages the automatic and national slaughterhouses; owns a branch in Sudan for the trade of meat and animal feeds; and uses the latest technology in processing its range of products according to international standards and specifications.
The company, which trades on the Qatar Exchange, saw its net profit surge by around 29 percent last year to QAR75m ($12.9m) compared with the same period in 2011. In 2009, the company posted a QR18m ($4.9m) profit.
The performance of the company today stands in stark contrast to the condition it was in when a new board of directors took over the company and decided to restructure the business.
A development strategy was put in place, and investment went into the training of staff, applying international standards in the company.
“Once all this was set, the company started operating fresh and the profits were almost doubling,” says Kaabi. The company has grown stronger financially and has also become a dominant market player in line with the rising demand for meat, which is expanding at about 30 percent a year.
Now, Widam is looking to tap into the industries of fish and poultry as part of its long-term plan to play a key role in the country’s food security plans in line with the government’s objectives.
Qatar National Food Security Programme, which was launched in 2008, aims to reduce Qatar’s reliance on food imports and look at ways of being able to produce more of the country’s requirements domestically without having to fly everything in from abroad.
The emirate currently imports 90 percent of its food requirements. A food security master plan should be announced this year and it would take ten years to be implemented, according to Fahad Bin Mohammed Al Attiyah, chairman of the Qatar National Food Security Program (QNFSP). One of the initiatives included in the master plan is to set up some 1,400 agricultural farms covering a total area of 45,000 hectares.
Article continued on next page
Berlin-based Foodora enters Dubai online food delivery market
Rocket Internet-backed start-up is popular in Europe and...
British chef Gary Rhodes unveils cinema food concept
Michelin-starred chef launches ThEATre inside Mall of the...
Coffee Planet doubles in size as part of $2.7m roastery expansion
New roastery increases production by over 30%, capable of...
Nespresso Arabic coffee capsules in 24-carat gold machines?
As its launches new machine designs and capsules, the Swiss...
Dubai bars fighting over staff amidst tight competition among venues
"Finding someone to manage a bar is a disaster in this town...
Gordon Ramsay in talks for another Dubai venue
British chef, who will open Bread Street Kitchen at Atlantis...
Jason Atherton on cooking up a storm in Dubai
Celebrity chef Jason Atherton talks candidly about his new...