Ford drives 14% MidEast sales uptick

Ford reported 14 percent in sales growth in the Middle East in the first quarter of 2013, backed by a sharp increase in demand in Iraq.

The US automaker said that sales in that country rose by close to 200 percent, with strong sales of off-road models such as Taurus, Edge, Explorer and Expedition.

In the GCC, Bahrain saw sales up by 65 percent, followed by 50 percent in Oman and 42 percent in Qatar. More developer Gulf markets Saudi Arabia and the UAE increased sales by 16 percent and 17 percent, respectively.

“We’ve recorded quite a strong start to the year,” said Larry Prein, Ford Middle East’s managing director.

“Our results so far prove our One Ford plan and strategy are paying off and we remain focused on the business together with our dealers, and work together to bring quality products that Ford and Lincoln customers want, featuring unique innovations and technologies as well as outstanding value and after-sales support.”

Ford Middle East said that sales of trucks and SUVs were up by 30 percent during the first three months of the year, boosted by sharp rises in demand for models including Edge, Ranger and Expedition.

Ford currently has 60 sales and service centres across the region and is scheduled to open 40 new service branches in 2013.

On a global basis, Ford last week reported a 15 percent upswing in net profit during the first quarter to $1.6bn.

Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

All comments are subject to approval before appearing

More from Arabian Business

Saudi Arabia, UAE see Brexit having little impact on finances

The case for consolidation in the UAE's banking sector

Nepal billionaire eyes Gulf for hotel expansion plan

UAE construction firm wins deal to extend cancer hospital in Egypt

Gold races to 2-year high as investors seek refuge from Brexit

University challenge: UAE's education chief Dr Ahmad Belhoul