US food giant Del Monte has bought land and is building farms in Jordan and Saudi Arabia as part of an expansion across the Middle East.
The company, which produces and distributes food across the world and is known for its packaged fresh fruit, has farms in Turkey and the UAE and its regional headquarters is in Dubai.
However, it intends to expand its operations in the Middle East and is seeking to acquire new farms elsewhere in the region with a focus on Saudi Arabia and Jordan.
A spokesperson from Del Monte said: “We are excited to showcase our increasing involvement in regional farming operations, growing fresh produce on off-soil technologies as well as from the ground.
“We want to grow awareness of the fact that we are not only producers and distributors but also growers.”
The company, which is exhibiting at next month’s Gulfood conference at Dubai World Trade Centre, said it is responding to rising “health consciousness” within the global food and beverage sector and among consumers, and that new products and services will seek to align with that trend.
“[New] products are our response to making it easy for consumers to meet their five-a-day intake of fruits and vegetables – a simple, healthy-eating principle that can be challenging in today’s society,” the spokesperson added.
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