Samantha Malkoun tells StartUp how her brain training business Future Kids aims to give children a fully rounded education and a love for learning
Statistics about the brain are manifold and fascinating.
Did you know that the energy used by the brain is enough to light a 25 watt bulb? Or that it has one trillion nerve connections based on 100 billion nerve cells, is 75 percent water, and only weighs about three pounds?
It’s one of the most sophisticated and powerful parts of the human body, but perhaps still one of the least well known, even by experts.
And although widely discredited, the much-repeated maxim that we only use ’10 percent of our brains’ gets us thinking at the very least about the highly likely possibility that we’re not using them to their full potential.
This is something that Samantha Malkoun is trying to change.
The native Australian launched Future Kids late last year - and education centre for children aged six months to six years designed to give more weight to the training of the right side of the brain - the side which is too often neglected in conventional education.
The right side of the brain is more focused on emotional, expressive and creative tasks, while the left side of the brain is more logic driven, believed to be better at analytical thinking and reasoning.
Most school systems across the globe tend to lean towards left sided learning, but Future Kids aims to buck the trend by offering training for both sides of the brain, with an emphasis on the right.
Describing herself as a “creative person”, Malkoun taught adults and children in China for 18 months using a variety of unorthodox methods.
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