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Zubedi sent down the runway a collection of batik prints, black and midnight blue velvet, pearl-rimmed hijabs and American baseball-style hats perched on the top of headscarves.
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"Now there's a lot of people looking for modest wear and modest wear is not only for hijabi people or Muslim people, but for everyone."
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This was luxury, crystal-embossed material shimmering in the light, pearls draped around the neck, ruffled sleeves and hip hop meets tradition -- a daring black leather jacket zipped up on top.
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"I think it's really important for us to embrace each other's culture."
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Since Zubedi established her eponymous label in 2011, modest fashion -- designed specifically for the affluent, modern, religiously observant Muslim woman -- is gaining traction as designers eye the consumer potential in conservative communities all over the world.
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Miss Universe 2017 Demi-Leigh Nel-Peters, Miss USA 2017 Kara McCullough, recording artist Lea Robinson and Choreographer Robert McBay attend the Vivi Zubedi front row during New York Fashion Week: The Shows at Industria Studios in New York City.
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Designer Vivi Zubedi walks the runway in the finale of the Vivi Zubedi show during New York Fashion Week: The Shows at Industria Studios in New York City.