German car maker posts 28% rise in Q1 MidEast sales

  • Share via facebook
  • Tweet this
  • Bookmark and Share
(Bloomberg)

(Bloomberg)

German luxury car maker BMW has posted a 28 percent increase in sales in the Middle East in the first quarter of 2013.

The company said its outlook for 2013 was "looking optimistic" on the back of its best ever first quarter in the region.

A total of 6,303 BMW and Mini vehicles were sold to customers in 13 Middle East markets.

The UAE remained the largest market for BMW Group Middle East sales in the first quarter, accounting for just over half (51 percent).

Abu Dhabi continued to be the highest volume selling market with 1,906 vehicles sold, followed by Dubai with 1,317 vehicles sold.

Other markets that showed double digit sales increases included Bahrain (99 percent), Kuwait (56 percent), Qatar (31 percent), Jordan (24 percent) and Oman by 12 percent.

Dr Joerg Breuer, managing director, BMW Group Middle East, said: "There are a number of contributing factors which play a crucial role towards our record breaking first quarter. First of all it helps that we are operating in a favourable economic environment. This is coupled with the strength of our brands and the launch of new models."

The BMW 5 Series was the best selling model with 1,286 cars sold in the region, followed by the newly refined flagship BMW 7 Series with sales of 1,134 cars.

During the first quarter, the Group said it has seen increased interest in the personalisation of vehicles.

During the first quarter, Mini sales in the Middle East grew 11 percent with 391 cars sold in nine Middle East markets.

Breuer added: "We have several key model launches planned for the year... Our aim is to outsell our sales achievements in 2012 and retain our leading premium automotive manufacturer positioning."

Related:
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Further reading

Features & Analysis
Mall talk

Mall talk

Plans for Dubai’s Mall of the World have made headlines all over...

1
Dubai's nightlife bubble: When is it going to burst?

Dubai's nightlife bubble: When is it going to burst?

A new breed of clubs and bars is sprouting in the city, but which...

12
Chocolate: worth its weight in gold?

Chocolate: worth its weight in gold?

Middle Eastern consumers with a sweet tooth are buying up ever...

Most Discussed
  • 24
    World's most pierced man refused entry to the UAE

    Tolerance has its limits everywhere including Dubai and those who considered Dubai a lawless circus were held accountable...so thank you Dubai authorities... more

    Thursday, 21 August 2014 10:51 PM - Khalil
  • 23
    Baby NOT on board?

    Some of you cry babies need to get your own personal apartments on the plane ! You cry more then the babies I have seen in my travels. LOL more

    Thursday, 28 August 2014 9:10 AM - Jim
  • 21
    Israel “must be punished” over Gaza, says Dubai police chief

    This high moral ground that Mick is talking abt sound very familiar. May I remind Mick that the US & its British ally alone killed over 1 million innocent... more

    Thursday, 7 August 2014 4:12 PM - Mathew