German car maker posts 28% rise in Q1 MidEast sales

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(Bloomberg)

(Bloomberg)

German luxury car maker BMW has posted a 28 percent increase in sales in the Middle East in the first quarter of 2013.

The company said its outlook for 2013 was "looking optimistic" on the back of its best ever first quarter in the region.

A total of 6,303 BMW and Mini vehicles were sold to customers in 13 Middle East markets.

The UAE remained the largest market for BMW Group Middle East sales in the first quarter, accounting for just over half (51 percent).

Abu Dhabi continued to be the highest volume selling market with 1,906 vehicles sold, followed by Dubai with 1,317 vehicles sold.

Other markets that showed double digit sales increases included Bahrain (99 percent), Kuwait (56 percent), Qatar (31 percent), Jordan (24 percent) and Oman by 12 percent.

Dr Joerg Breuer, managing director, BMW Group Middle East, said: "There are a number of contributing factors which play a crucial role towards our record breaking first quarter. First of all it helps that we are operating in a favourable economic environment. This is coupled with the strength of our brands and the launch of new models."

The BMW 5 Series was the best selling model with 1,286 cars sold in the region, followed by the newly refined flagship BMW 7 Series with sales of 1,134 cars.

During the first quarter, the Group said it has seen increased interest in the personalisation of vehicles.

During the first quarter, Mini sales in the Middle East grew 11 percent with 391 cars sold in nine Middle East markets.

Breuer added: "We have several key model launches planned for the year... Our aim is to outsell our sales achievements in 2012 and retain our leading premium automotive manufacturer positioning."

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