Global food giant shakes up MidEast execs to drive growth

Mondelez International, the firm behind Oreo biscuits and Cadbury Dairy Milk, appoints new leadership team in region
By Staff writer
Sat 04 Jul 2015 09:43 AM

Mondelez International, the global snacking powerhouse behind iconic brands such as Oreo biscuits and Cadbury Dairy Milk, has appointed a new leadership team to drive the next phase of growth of its GCC and Pakistan business.

The new leadership structure will support the company's ambitious growth plans within the Middle East region, the company said in a statement.

In January, Mondelez laid the cornerstone for construction of its new $90 million biscuit plant in Bahrain.

The project, which was announced in October, will reach full commercial production early next year.

Andre Benoit, Corporate & Government Affairs director, Eastern Europe, Middle East and Africa of Mondelez International said: "The team has a proven track record in building and leading global business operations and extensive experience of operating in emerging markets.

"They will build on our double digit growth in the region and bring a wide-range of expertise in our brands, innovation platforms, routes to market and supply chain, so that we're well-positioned to accelerate revenue growth as consumer demand in the region continues to grow."

As part of the restructuring, Alan Smith is appointed managing director for the Gulf and Pakistan and will be responsible for overseeing sales, logistics and operations for the region.

Vishal Tikku is appointed president Cheese, Grocery & Beverages, Eastern Europe, Middle East and Africa while Jose Esteve will be leading one of the region's biggest markets as managing director for Saudi Arabia where Mondelez International operates one of the largest food and beverage plants in the Middle East, producing Oreo, belVita, Ritz and Prince biscuits, as well as the Barni sponge cake.

As managing director of Growth Markets EEMEA, Vanya Panayotova will oversee sales, planning, analysis and trade marketing across the Middle East and Africa, including Iraq, Algeria, Yemen, Sudan, Kenya, Mozambique and Angola. 

Mondelez International posted 2014 revenue of $34 billion and operates in 165 countries.

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