Gordon Ramsay signs deal for new Dubai outlets

  • Share via facebook
  • Tweet this
  • Bookmark and Share
Gordon Ramsay

Gordon Ramsay

British celebrity chef Gordon Ramsay has signed an agreement with Gates Hospitality to bring a selection of his restaurant brands to Dubai.

"We have secured representation for Gordon Ramsay in the Middle East," Gates Hospitality CEO Naim Maadad said in an interview with Arabian Business' sister magazine Hotelier Middle East.

Maadad said he was most keen to bring brands such as Bread Street Kitchen and Union Street Café to the emirates, but added there were five to seven brands which would be considered for launching in Dubai.

No fixed sites for the venture have been decided, but Maadad said Gates were scouting for potential locations. "If you really analyse the F&B scene here, there isn’t that many with a liquor licence component, so DIFC, Sheikh Zayed Road, Dubai Marina ... those are the areas where brands like these would thrive and find the right audience."

"All we need is a brand endorsement to say this is a Gordon Ramsay venture. So we have that agreement with him now which is quite exciting for me," said Maadad.

Ramsay will select head chefs for the new venture to re-locate to Dubai and develop menus that will cater to regional demands.

"Dubai is at a stage where we don’t want celebrity chefs who are off around the world ... we want people to be here, people to tell a story, and to cook and deliver," said Maadad.

Ramsay opened his first restaurant outside the UK in Dubai, Verre at the Hilton Dubai Creek, but it was closed and rebranded in 2011. He currently has two outlets at the St Regis hotel in Doha.

 

 

Related:
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Further reading

Features & Analysis
Insider: What hotel general managers really think

Insider: What hotel general managers really think

The major challenge facing bosses is competition from the endless...

Review: Waldorf Astoria, Ras Al Khaimah

Review: Waldorf Astoria, Ras Al Khaimah

Set against the backdrop of the UAE’s northernmost emirate, the...

Review: Le Royal Monceau – Raffles Paris

Review: Le Royal Monceau – Raffles Paris

The hotel is one of just six in France to be awarded the prestigious...

Most Popular
Most Discussed
  • 20
    Why Dubai should consider removing the rent cap

    Not even one comment supporting the author. I wonder if he is trying to create a bubble. more

    Monday, 24 November 2014 2:25 PM - Anil
  • 14
    Life sentence for London hammer attacker

    The death sentence is a free pass. The purpose of punishment has always been to provide a lesson for misbehaving. No one learns a lesson by dying. Life... more

    Friday, 21 November 2014 2:02 PM - LordLands
  • 5
    Is this the end of F1?

    Compare this to WEC and you see a stark difference. The 'formula' for WEC is much more wider and more accomodating. They have been runnning hybrids for... more

    Monday, 24 November 2014 2:30 PM - Vincent