The world's first ‘MasterChef the TV Experience’ restaurant is set to open in Dubai.
Based on Endemol Shine Group’s hugely popular international TV series, the restaurant will showcase the talents and recipes of MasterChef series contestants from many of the 52 territories where the programme is produced around the world.
F&B specialist The First Group signed a deal with Endemol Shine Group to open the new restaurant at the upcoming Wyndham West Bay Dubai Marina Hotel, which is scheduled to open in the second half of this year.
The restaurant concept will fully immerse guests in the MasterChef TV show experience, featuring an interior design concept inspired by the MasterChef TV set itself.
Diners will be able to choose from a dynamic menu featuring popular original dishes conceived and inspired by series contestants and champions.
Frances Adams, Endemol Shine Group director, brand strategy, described the new restaurant as “an exciting opportunity for audiences in this market to enjoy a unique and immersive dining experience that will truly reflect the values, quality and integrity associated with MasterChef.”
Duncan Fraser-Smith, director of Global Food & Beverage for The First Group added, “The brand’s massive popularity makes the opening of the world’s first MasterChef the TV Experience restaurant in Dubai a major coup for the city.”
Fraser-Smith said The First Group will work with Endemol Shine Group to take the concept to other cities worldwide in the coming years.
“The fact Dubai will introduce the brand to the world is a truly significant moment for the city’s restaurant scene,” he added.
The signing of the restaurant also represents a milestone development for The First Group, which aims to introduce up to 40 original and world-first dining concepts to the UAE by 2021.
The firm recently debuted three original F&B outlets in its new TRYP by Wyndham Dubai hotel located in Barsha Heights.
“We are committed to developing unique, fun and interesting F&B concepts unlike anything else in Dubai,” said Fraser-Smith. “This ethos is encapsulated in all of our openings to date and will be showcased in MasterChef the TV Experience when it opens at Wyndham West Bay Dubai Marina.”
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