UAE distributor Grand Stores has landed the ‘best merchandising development' award from SanDisk following a recent ceremony held by the flash storage vendor to honour its channel partners. According to the manufacturer, Grand Stores netted the accolade for its ‘proactive approach' in developing and executing SanDisk-branded memory centres across the UAE.
Grand Stores is understood to be the only Middle East partner to walk away with a SanDisk award from the vendor's annual shindig, which was held in Spain and attended by distributors, retailers and OEMs from across the EMEA region.
"SanDisk's EMEA channel partner wards play a crucial role in our strategy and success," said Tareq Husseini, MEA sales director at the vendor. "This is why each year we single out the partners that have excelled throughout the past year and delivered superior value to our customers."
He continued: "Grand Stores has successfully met our expectations by displaying a sustained, consistent and proactive approach that succeeded in achieving great results and championed the SanDisk brand in-store. Grand Stores is a key channel partners and will continue to be so in the future."
Grand Stores, which is also a major reseller of Nikon and Fujifilm products, has served as a direct SanDisk distribution partner in the Middle East for the past four years. The company's technology division specialises in photography, digital imaging, electronics and video equipment.