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Gucci seatbelts could be distributed to young UAE motorists as part of a nationwide safety campaign to get them to buckle up.
According to a report in the National, the Fashionable Seatbelt campaign will be launched after Ramadan.
The scheme, run by the Salama Road Safety Public Awareness Initiative, will see seatbelts adorned with images of the UAE national flag, top football team logos and fashion houses, like Gucci.
The latest figures by the Health Authority-Abu Dhabi (HAAD) showed that only 11 percent of Emiratis and 44 percent of expatriates wear seatbelts.
Many young drivers have said they do not wear seatbelts because of peer pressure, according to the Emirates Foundation for Philanthropy (EFP).
Maytha al Habsi, the director of the public awareness programmes at the EFP, told the paper: “Young people like fashion in general. Many people would love a Gucci seat belt, for example. Or a seat belt that carries the name of their preferred football team. Also, Emiratis like so much to carry their national flag. It may very well be that fashion is the way to go. Maybe this would encourage them to wear it.”
Local designers will also be invited to submit ideas for the seatbelts, which will be distributed in petrol stations and eventually car showrooms.
“We need to try this now and see how effective it is. Car dealerships, in the future, can perhaps get you to choose the colour of your seat belt, just like you get to choose anything else,” al Habsi told the paper.
As much as I love the UAE, this will be a problem for them in the future. Lets look at this from any democratic Country on Earth. If I decided not to turn... more
Wednesday, 22 May 2013 11:56 AM - Ty SayWell said, at least it is not as propaganda sounding as the UK ambassador in last night's party where my mate adivced me not to throw my shoes at him as... more
Wednesday, 22 May 2013 9:13 PM - goolieWell, don't you know that these were AMERICANS!! The most ignorant nation in the World!!! May God continue to bless America! more
Wednesday, 22 May 2013 4:34 PM - Kazim MuneerAs much as I love the UAE, this will be a problem for them in the future. Lets look at this from any democratic Country on Earth. If I decided not to turn... more
Wednesday, 22 May 2013 11:56 AM - Ty SayLet me put the entire issue in perspective. There are massive traffic problems on the roads of Kuwait, where Kuwait can boast high road fatalities and... more
Tuesday, 21 May 2013 1:28 PM - AbdullahWell said, at least it is not as propaganda sounding as the UK ambassador in last night's party where my mate adivced me not to throw my shoes at him as... more
Wednesday, 22 May 2013 9:13 PM - goolieHappy employees, happy customers. Quite simple actually. 60,000 unhappy staff, well, you do the math on how many unhappy customers can result from poor... more
Monday, 20 May 2013 10:27 AM - Louie TedescoIslam is not better than any other religion, to all the muslims out there, stop putting yourself on a pedestal, you are filled with self importance that... more
Tuesday, 14 May 2013 9:58 AM - graemeAs much as I love the UAE, this will be a problem for them in the future. Lets look at this from any democratic Country on Earth. If I decided not to turn... more
Wednesday, 22 May 2013 11:56 AM - Ty Say
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