Harman House sees 42% sales jump during DSF

Retailer Harman House saw a 42 per cent increase in their sales during the Dubai Shopping Festival, as compared to last year’s figures during the same period.

Products that were in large demand included flat screen TV sets, which showed a sales growth of 35 per cent, followed by audio products, tablets and smartphones. The company said it is now on track towards achieving a target revenue of $300 million for Fiscal Year 2011-2012.

“DSF continues to be a strategic platform for us to widely market and promote our broad portfolio of home, professional and car infotainment products across the UAE, which has helped key in a 42 per cent increase in sales,” said Amit Malani, President, Harman Middle East. “Despite starting earlier than usual, DSF enjoyed high consumer activity, buying high end consumer electronics like flat panel TVs, audio systems, tablets and smartphones. This year we offered a 10 to 40 per cent value back to customers, which is unheard of in today’s electronics market. We have no competition in our audio range and are in a position to offer the best value added offering for high quality home cinema and entertainment systems in the market.”