Has the MTV Generation grown up and switched off?

MTV’s audience in the US is on the slide, but Robert Bakish, president and CEO of parent company Viacom International Media Networks, says the 32 year-old network’s future growth lies in tapping into the potential of emerging markets such as the Middle East

RBH

With all do respect to the author of the article, MTV is still relevant today as TV's are still relevant and are in demand in the market. Secondly, MTV acknowledges for sure that there are other technologies today that provide better access to music videos such Youtube.com and others, so they're presenting other TV shows that are relevant to the 'MTV generation of the 2010's" such as Plain Jane, Made, I Used to be Fat and others. Thirdly, video didn't kill the radio star. Radios are still operational to this very day. Who doesn't have a radio in their cars? I still listen to the radio. It is still relevant to our socities today. Watching a video while driving can be very dangerous, right?!

The bottom line is, yes we are advancing in technology but technologies from the 80's onwards are still there. Smartphones are still mobile phones. Youtube.com is another means of accessing videos but not the only one. Windows 8 is up but DOS is not dead. Tapes - still there. Did I make my point?

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