Health tech firm announced the appointment of Özlem Fidancı as CEO for the company’s operations in the Middle East and Turkey.
Fidancı, a Philips veteran, is set to continue driving the company’s strategic objectives and overall growth across the region.
In her new role, Fidancı will be responsible for 16 countries.
Commenting on her new appointment, Özlem Fidancı said the Middle East and Turkey is an important market for Philips.
“We are keen to be working with the private sector as well as governments throughout the region to help build an innovative approach towards a stronger healthcare infrastructure, in line with national health agendas,” Fidancı said.
“The aim is to optimise healthcare data management, enhance clinical performance, patient experience, and deliver an added value to the local health systems,” she added.
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