NHS uniform supplier to target growth in Gulf healthcare markets

UK-based Alexandra also holds the Royal Warrant to supply the British Royal household
By Staff writer
Thu 25 Jan 2018 01:06 PM

A UK clothing supplier, which holds the Royal Warrant to supply the British Royal household, has announced it will soon be supplying uniforms to medical and healthcare teams across the Middle East.

Alexandra said in a statement that it has joined forces with UAE’s Eterna Garment Industries and now has a showroom and sales team based in Dubai.

The company said they are targeting medical outlets such as care homes, dental services, hospitals and veterinary practices, as well as Government and educational authorities.

The international retailer is the largest supplier of workwear to the NHS and each year they supply 20,000 different styles to more than 45,000 businesses direct from their UK warehouse.

Over 400,000 nurses wear Alexandra garments every day, it said.

In 2002, Alexandra was awarded the Royal Warrant for workwear services to the British Royal household, which it holds to this day.

Adrian Baker, international sales manager at Alexandra, said: “We are so excited to be exhibiting at Arab Health this year and I really look forward to networking with healthcare providers throughout the region. Our partnership with Eterna means that we now have a fully staffed showroom and sales team based in Dubai.”

Arab Health will take place from January 29-February 1 at the Dubai International Convention & Exhibition Centre.

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