US company to create products based on customer's DNA

Targeted DNA planning series of new launches, in talks with MidEast investors
By Staff writer
Thu 19 Apr 2018 03:25 PM

US-based Targeted DNA has announced revolutionary plans to create skin care products for customers based on their DNA.

Targeted DNA chief marketing officer Bob Finigan said: “Decoding the human genome is one of the most significant undertakings that has ever been mounted in the history of science.  It’s been cited to be as big as splitting the atom or going to the moon. By taking it a step further and using that knowledge to provide real solutions to genetic level problems, we are capitalizing on some of the most high-growth, highest-grossing global industries ever.”

It is understood the company is in talks with Middle East investors, and open to releasing equity to fund its global expansion.

The company is launching in phases with several planned product verticals. The first market vertical, Targeted Skin, is currently available in the United States and serves as the company’s initial foray into the $11bn US skincare industry.  Genetic results are used to create customized skin care regimens made up of their 21 unique branded products.

“We are simplifying the confusing choices around the thousands and thousands of products that are pushed at us as consumers daily,” Targeted DNA Managing Partner Dr. Chris Graf said. “With such a wide variety of products available, there is no way to know which products are best for you as an individual. It’s all trial and error. What works for a friend may or may not work for you.  People today are spending tons of money on skin care products, with no way of knowing whether or not they work.”

By using individual genetic profiles to create customized skin care routines, Targeted Skin is taking a revolutionary approach to solving the skin care industry’s most significant consumer trust problem. “We are using your genetics to recommend products, in contrast to a traditional company selling off of a sales reps opinion or by trying to sell the overstocked inventory”, Graf said.  “We make custom recommendations just for you based off of the latest scientific research in skin genetics.”

The company next plans to tackle the health and wellness market with the launch of Targeted Wellness, a product line that will pair exercise, diet, and nutrition recommendations to individuals’ genetic profiles. Targeted Wellness will also include a proprietary line of wellness supplements including nutraceuticals, nootropics, shakes and other supplements personalized for customers based on their DNA results.

For their third product vertical, Targeted DNA is expanding beyond human DNA. Targeted Pets is a novel concept that will tap into the $70 billion US pet care industry. With a planned launch in 2019, Targeted Pets will test pet DNA ancestry and pair custom dietary and nutritional supplements as well as pet products to the results.

Last Updated: Thu 19 Apr 2018 03:28 PM GST

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