Hilton to launch upscale brand in Dubai in 2013

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Hilton Worldwide will launch its upscale Doubletree by Hilton brand in Dubai in 2013 with the opening of two hotels.

The 110-key DoubleTree by Hilton Jumeirah is located close to Hilton Dubai Jumeirah on The Walk JBR, in the Dubai Marina area.

The second, larger property is the Doubletree by Hilton Dubai Al Barsha Hotel & Residence, comprising 344 keys.

“The JBR property should open within the next 12 months, and the Al Barsha hotel is opening in quarter four of 2013,” Hilton president for the Middle East and Africa Rudi Jagersbacher told Hotelier Middle East.

He added that a third DoubleTree by Hilton hotel would open in Bur Dubai in 2014.

The group opened its first DoubleTree by Hilton property in the UAE in Ras Al Khaimah in 2011.

A second hotel in RAK, the Doubletree by Hilton Resort Marjan Island, has been signed and is also slated to open in 2014.

Hilton Worldwide operates more than 315 DoubleTree by Hilton hotels in 25 countries, targeted at both business and leisure travellers.

The DoubleTree by Hilton experience includes warm chocolate chip cookies upon check-in and benefits through Hilton HHonors guest-reward programme.

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Please post responsibly. Commenter Rules

Posted by: Laurel Haropulos Bailey

"Keys" is a hotel industry term that can be confusing to people not in the industry. It means sellable guest accommodations. You could have a suite with 3 rooms, but they have to be sold as one accommodation - thus one "key". And magnetic key cards are a brand standard required by all DoubleTree by Hilton hotels (as well as all other Hilton brands).

Restaurants and other public rooms are counted separately - usually as square feet or meters of public space.

Posted by: Fricheur

Do they still use keys !!! they should install magnetic cards I think its more practical and that would solve Alex's misunderstanding...

Posted by: Alex

Why do Arabian Business' staff have an obsession with trying to use "clever" language which often sounds ridiculous.

This article is yet another case in point: describing the hotel as the "110-key" DoubleTree as opposed to "110 room", far from sounding clever just sounds daft: do they really have only 110 keys?! What about the front-door? does that count towards the 110? What happens if couples ask for two keys? does it mean the hotel no longer has enough keys left to use all the rooms?!

Posted by: John Millar

Alex the hotel would only have 110 rooms then? what about the restaurants? ballROOM? would they not count as rooms? :) ti think you sound daft pal, no offense...

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