Hotel giant plans Saudi debut for Staybridge brand

InterContinental Hotels Group signs management deal for property in Jeddah
Pascal Gauvin, chief operatingoOfficer, India, Middle East and Africa for IHG.
By Andy Sambidge
Fri 29 Nov 2013 10:43 AM

InterContinental Hotels Group (IHG) has signed a 15-year management agreement with Al Andalus Property for a Staybridge Suites hotel in Jeddah, Saudi Arabia.

Staybridge Suites Al Andalus Mall is set to be the first Staybridge Suites property to open in Saudi Arabia, the company said in a statement.

The announcement follows closely after IHG announced plans for a Staybridge Suites property on Hira Street in Jeddah, as it sees increasing demand for extended stay properties in the kingdom.

"This latest deal is demonstrative of Staybridge Suites fast growth projection in the region as it answers significant demand from across Saudi Arabia and the Middle East for internationally recognised extended stay hotel brands," the statement said.

The hotel operator said construction is already underway on the 164-key Staybridge Suites Al Andalus Mall, which will be positioned in Al Andalus Square.

Pascal Gauvin, chief operating officer, Middle East, India & Africa, IHG said: "Jeddah is a booming domestic leisure destination in Saudi Arabia, and we expect its popularity to be compounded further by the redevelopment of the Corniche area and by major investments in the city's airport.

"Demand for extended stay apartments is high and we see a strong future ahead for Staybridge Suites in Jeddah and Saudi Arabia."

Hathal Alutaibi, director of Marketing & Business Development, Al Andalus Property, added: "As an internationally recognised extended stay property, Staybridge Suites will be an attractive prospect for many travellers to Jeddah who are looking for a spacious extended stay apartment style suite in a hotel that understands their individual needs."

The Staybridge Suites brand launched in 1998 and the first Staybridge Suites in the Middle East opened in Cairo in 2008 and is expanding rapidly across the Middle East with seven properties in the pipeline.

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