Entrepreneur and blogger Karol Zielinski offers words of advice for finding the right graphic designer for your start-up
Finding a good – I mean really good – graphic designer for your start-up is extremely important. Nowadays, it’s simply a crucial thing to have a well-designed tool.
Why it’s important to find a good graphic designer
For one reason: people buy using their eyes. You can have the best ever technology behind your tool. You may have even better customer support. You may have a corporate culture better than Zappos has. But you know what? There’s still quite a large chance that no one is going to buy anything from you. Why? Because your tool, product, or website is ugly.
Don’t do it by yourself (unless you’re a professional graphic designer). You’d better find someone better than you and pay for it. You can trust me – it’s worth paying for this work.
And you’d better find a really good graphic designer. You need to have a really good interface, website, landing page, ad, package, business card, or whatever it may be.
Where to find a good graphic designer
From a recommendation
That should be the first place to look for a graphic designer. You need to ask for a recommendation from people you trust.
It has to be someone with experience in this subject (eg, he or she had to hire a graphic designer in the past). This could be someone you know from the web, an entrepreneur, or a marketing specialist, social media expert, etc.
Just meet with someone you trust and ask for a recommendation. Maybe he or she knows someone who is worth your consideration?
On websites for professionals
This is my number one way to find a graphic designer, if those that I cooperate with on a regular basis are too busy to do something new for me.
Simply check out websites for professionals and talk to people that publish their work on these websites.
The websites that I use the most are behance.net and dribbble.com. Both websites offer you a way to contact designers. So simply contact them and ask if they want to design something for you. There may be other more suitable websites where you live.
Build trust first, because if they are good they probably already have a ton of work to do. So take some time to describe your project and yourself. It’s worth doing so, because if you interest him or her you will gain a good quality designer.
On blogs and web portals
Lots of professionals (especially graphic designers) build personal brands nowadays by publishing their work online.
So it’s worth taking a look at popular design blogs and look for someone who’s publishing there. That could be a blog owner or someone who has published a guest post there. If you like what they published – simply contact them and ask if they want to design something for you.
Also it’s worth looking at all kinds of showcase blog posts on these design blogs (such as XYZ Best Websites Out There, XYZ Landing Pages That Sell etc.), find an author of these featured works and contact him or her.
On social media
First you need to start by chatting with people you are connected to (eg, on Facebook). Just like before, you need to ask them for recommendations.
If that doesn’t give you particularly good results you could check out groups on social media, such as LinkedIn: groups for professionals. Just like with websites for professionals there’s a chance that you will find the person you are looking for here.
If you still can’t find someone interesting then you should use your news feed or wall and ask all your followers if they know someone worth your attention. Maybe some of your followers know someone who’s worth being recommended.
A good graphic designer could be close to you… family and friends
You should look around you, too. Can you see someone in your social circle that is a good graphic designer? Somebody that could be interested in designing something for you?
These people are often the ones that you trust the most, so maybe it’s worth giving it a try?
Finally, you can also take a look at your current co-workers. Maybe there is someone who’s a great graphic designer and, at the same time, somebody you trust.
Just as in the case of looking for co-founders – that’s the most risky way to find someone to cooperate with. You need to be careful not to damage anything in your current work or relations with your current co-workers. But sometimes it’s worth to try.
But first be 100 percent sure that it’s worth involving someone from your current work.
Be 100 percent sure that it’s worth it before you even start to talk to them.