The time has passed when Facebook was a ‘good idea’ for businesses to try. It’s now essential to your inbound marketing strategy. Don’t waste another day poking around aimlessly on Facebook, trying to figure out what the heck to do to get up and running like a pro. Follow our easy guide for novices and experts alike and Facebook will be helping your business in no time.
1 Choose a Classification
Navigate to the following URL in a new tab to create your business page on Facebook:
Once there, choose the classification best suited to you.This classification will help you rank for more relevant searches and provide relevant information fields on your page.Then choose the category you’re in and fill out your business name and other information. Keep in mind that your category and name cannot be changed once your page is created. So type wisely, otherwise you’ll have to delete the entire page and start anew.
2 Complete Basic Information
Upload Photo: Facebook will now prompt you to upload the main photo for your page. This photo will appear as your icon every time you comment on a post or appear in news feeds. Ideally, it should be your company logo.
About Section: You need to write your ‘About’ information. This small blurb will serve as the main description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well.
3 Use Your Admin Panel
Your admin panel is the main hub for managing your business page. It’s filled with various features and options to optimise and manage your page.
Edit Page: This provides various options. The first option, ‘Update Info,’ allows you to update the basic information you provided earlier. This will also allow you to enter a description, which is an extended version of the ‘About’ information. Users see the description by clicking ‘About’ on your business page, so feel free to share lengthier and more detailed information.
You can also manage the roles of your page administrators. This allows you to invite various employees from your business to be administrators on your Facebook page in order to respond to comments or messages, without giving them complete power over your page. The other options under ‘Edit Page’ allow you to manage your notifications and add page permissions.
Build Audience: Think about a strategic method for inviting users. First, you want your page filled with content. Then invite your brand advocates to start engaging with that content. Once your page has some interactions, invite more fans and contacts. From that point, it’s at your discretion if you’d like to use Facebook’s advertising tools to further promote the page.
4 Fill the Page With Content
Cover Photo: With the introduction of Timeline came the introduction of your best visual real estate on your business page: the cover photo. Be sure to select a creative horizontal image that will appeal to users who land on your page.
Custom Tabs: Facebook also allows you to have an endless amount of tabs on your page. You can only customise four of them, meaning only four can appear on the page before the user has to click the arrow to see the rest. Think critically about what you want to appear in these four slots, whether it’s events, photos, groups, etc.
Posts: When posting on your page, be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little star to the upper right of any post to highlight it horizontally across your entire page. Not only will this make it look like you have a cover photo on your actual timeline of posts, but it will highlight the page as a milestone in your company history.
Monitor: You should monitor how fans are interacting with your page. To the upper right of your Admin panel, you’ll see all the private messages users are sending to your page. Meanwhile, the upper left and center of the panel shows all the posts users are liking and commenting on. Be sure to respond to comments and messages as needed to ensure your fans know you not only care about them, but to avoid the detrimental impact of ignoring these folks.
5 Measure Your Efforts
At this point, you’ve built and shared a Facebook business page that accurately represents your business. Now you need to measure your efforts to ensure you’re making valuable marketing decisions on Facebook. Click on the ‘View Insights’ option to the bottom-center of your Admin panel. You’ll be able to monitor reach, engagement, and the like in order to help you grow and adapt your Facebook marketing efforts around what’s working and what’s not.
And voila! You have a Facebook business page. Now go post interesting content and amass a loyal base of fans!
Taken from www.hubspot.com