How to...Find a good corporate speaker

Getting the right person to speak at an event isn’t easy. International event speaker and head of strategic consultancy TechSavvyGlobal, Scott Steinberg, tells us how to get the BEST person for your business

It is important to find out which type of speaker is right for your event

It is important to find out which type of speaker is right for your event

If you’re planning a corporate meeting or special event for your company, your choice of professional keynote speaker to kick off the itinerary can be every bit as important as the venue, theme and timing for the occasion.

While not every conference may call for the services of these individuals, who typically take the form of subject matter experts, thought leaders or bestselling authors, their inclusion can often enhance team-building exercises, training programmes and executive summits.

Typically, motivational speaking presenters are utilised by executives or meeting planners looking to set a specific tone for a programme, galvanise heightened interest in occasions, or inspire teams by sharing authoritative insight and outside perspective. So what should you know if you want to hire a keynote speaker? Let’s start by considering the basics.

Types of Professional Speakers

A professional speaker gets paid to provide keynotes, workshops, seminars or breakout sessions at international meetings and events. Options are available on virtually every topic including leadership, management, marketing, sales, customer service, teamwork, education, diversity and more.

Keynote speakers, who range in presentation style from informative to arresting and even outrageous, may also bring traditional performance skills to the stage, such as a flair for comedy, drama or eye-catching stunts. All aim to provide inspirational, motivational or attention-getting programmes that challenge individuals and companies to raise the bar personally and professionally, overcome challenges, and see the world from fresh viewpoints.

While standardised presentations are available, professional speakers are most effective when they provide customised speeches tailored to your business, helping put attendees in the right frame of mind and providing viewers with immediately actionable advice. When looking for a keynote speaker, start by considering the role the speaker will play for your conference programme, as many types of key note speakers are available, including:

• Motivational Speakers

• Inspirational Speakers

• Corporate Speakers

• Thought Leaders and Authors

• Educational Speakers

• Training and Development Pros

• Futurists and Trend Experts

Ask yourself: Which is appropriate for the audience and programme in question? Next, think about the results you’d like to achieve, and why you want to hire a keynote speaker, with common reasons including to:

• Educate

• Motivate

• Inspire

• Drive Change and Growth

• Promote Awareness

• Fuel Personal or Professional Development

• Inform or Entertain

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