Despite the fact that Emaar’s latest property development will not go on sale until the morning of Saturday 13 April, the queues outside the Dubai developer’s sales office were already stretching around the block by around midday on Thursday.
Several hundred people – mainly labourers, who are paid by agents and hopeful owners - were witnessed standing in line in Emaar Square in Downtown Dubai, nearly 48 hours before the sales office was due to open.
Emaar’s latest project is the Reem desert oasis, a residential project based near Arabian Ranches, at the crossroads of Al Qudra and Emirates Road.
On Saturday, the developer is selling off 188 townhouses in Mira, the first phase of Reem. Emaar has said that units at the offplan development will be sold on a first-come-first served basis.
Reem is marketed as being the first gated community in Dubai to feature an exclusive desert botanical park, camping facilities, sand surfing, camel riding trails, a go karting track, dune buggies, rock climbing wall and a skate park.
Anchored by a central park, the mega-development will also feature interactive fountains, walkways and a centrepiece water feature.
The project will also feature mosques, retail plaza, residents’ club, restaurants and cafes, nurseries and primary schools, dedicated jogging and bicycle paths, a cricket pitch and several football fields.
There will also be a miniature golf course and an amphitheatre outdoor cinema, Emaar said in a statement.
Reem will feature several residential communities to be unveiled in phases with the handover of properties to begin in 2016.