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Saturday, 21 November 2009 11:15 UAE time

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Pearson Consulting

Main Category: Consultancy - Misc.
Country : United Kingdom
Email: pearsonconsulting@bc.kv.ae


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The route to market

Does your team view the distributor as a customer or as a partner in the market?

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The route to market

Manufacturers must question whether their distributors are considered customers or partners, as it is a key difference.

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Where’s the incentive?

Few companies in today's competitive marketplace do not offer their staff some kind of performance-based bonus scheme.

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Money-spinning assessment

Nick Pearson, MD of Pearson Consulting argues that multiples should measure the impact of training and development correctly.

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Triumphant talk

Nick Pearson delves into how buyers and sellers can evolve beyond ‘win-win’ and identify additional value-creating opportunities.

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CRM builds loyalty

As CRM shoots to top of the agenda, has the focus shifted from shoppers?

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The myth of pricing

Don't make the mistake of thinking price on its own is the major focus for customers and consumers.

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Death of the brand?

Nick Pearson assesses how private labels could challenge big brands.

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Reversing the mirror

Nick Pearson looks at how both producers and retailers can profit from co-operation.

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Platform for growth

Nick Pearson discusses how FMCG players can benefit by taking a consumer-centric aproach to developing their categories.

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READER COMMENTS

  1. Somali pirates free UAE-owned cargo ship 02
    21 Nov ' 09 at 07:58
    In the old days pirate ships were blown out of the water as soon as spotted.Now they have to wait until they attack a ship and then...   More  »
  2. UAE announces Eid and National Day holidays 01
    20 Nov ' 09 at 15:56
    Eid and National Day are two great occassions and very close to each other. It would be a great act for the UAE authorities to extend...   More  »
  3. Where have all the optimists gone? 01
    20 Nov ' 09 at 16:54
    Dubai unfortunate is not more in fashion, the bubble was big , the growing went fast and the down turn even faster.Many of my clients...   More  »

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Gitex 2009

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