OKI Printing Solutions Middle East

Smart Technology appointed as official distributor in the North African nation

Sell the hardware at cost and make money from flogging consumables. That's been the mantra of numerous resellers in the printing business up to now, but is this format really sustainable two or three years down the line? In an article designed to give commercial printer resellers an insight into how they will need to reposition their operations in the coming years, Channel Middle East asks the leading printer suppliers to spell out the future.

There's a common perception that selling printing hardware into the enterprise segment is the IT industry's version of a not-for-profit activity.

Printing vendor Oki has warned resellers pushing desktop inkjet printers that they face a gloomy future due to the explosive growth of multifunction printer (MFP) technologies in the Middle East.

Welcome to the first of a series of supplements that will run alongside CEO Middle East.

Printing vendor prepares to host SMB-focused ‘Open Day' in a bid to educate channel partners and customers.

Not only is Bahrain home to the Middle East's only Grand Prix racetrack, it is also a driving force behind the region's technology growth. Channel Middle East takes a pitstop to assess if the Bahraini channel can maintain the pace.

OKI Printing Solutions has unveiled its C8600 A3 business colour printer in the region

Printer vendor Oki has appointed Hadi Kadah as the marketing manager for its Middle East arm

OKI Printing Solutions has unveiled its C8600 A3 business colour printer in the region

Printer vendor Oki has appointed Hadi Kadah as the marketing manager for its Middle East arm.

Oki Electric Industry said it has succeeded in developing iris recognition technology that can be used on mobile phones

New printer models span home, small business and SMB market

With sales of hardware earning limited margin, the importance of an effective consumables channel has becoming distinctly apparent in recent years. Not only does the sale of supplies and consumables cement the vendor-customer relationship, but it helps build brand loyalty and ensures a continuous flow of revenue. Channel Middle East reveals how the market is shaping up.

Print typically accounts for around 3% of a company's annual revenues. So what? That has been the traditional CIO response to print overheads. Colin Edwards discovers that little is changing despite IT's bigger involvement in managing huge printer fleets.

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