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Premier Inn Middle East
Main Category: OtherCity : Dubai
Country : United Arab Emirates
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Stars are blind
Tuesday, 16 June 2009
Tuesday, 16 June 2009
The Middle East has seen a recent influx of budget hotels springing up to take advantage of a clear gap in the market. According to these new players, traditional star ratings are fast losing significance, with brand recognition and value for money driving consumer choice in the new economy.
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Budget hotel slashes room rates by 30%
Sunday, 15 February 2009
Sunday, 15 February 2009
Premier Inn has been forced to cut prices in response to rate reductions by upscale rivals.
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Premier Inn checks-in to Oman
Monday, 1 December 2008
Monday, 1 December 2008
Premier Inn will develop properties in Oman after a joint venture was signed with His Excellency Abdul Alim Bin Mustahail Bin Naseeb Rakhyoot.
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Budget spreads roots in GCC
Tuesday, 12 August 2008
Tuesday, 12 August 2008
Premier Inn managing director Middle East Darroch Crawford discusses the growth of the budget hotel sector and what lies in store for the major players seeking to establish a profile.
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