ArabianBusiness.com - Middle East Business News
Tuesday, 24 November 2009 05:10 UAE time

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Beiersdorf ME

Main Category: FMCG Manufacturer
City : Dubai
Country : United Arab Emirates


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Smooth operators

How firms are racking up clean profits in the male grooming sector by tapping into new attitudes among shoppers.

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Survival of the fittest

Staff training is nonexistent at many stores in the Middle East, an expert claims, despite the need for industry players to go the extra mile.

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Market forecast

Beiersdorf's regional market share is increasing, so what supply chain challenges does it face?

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Counterfeit culture

Millions of dollars worth of illicit goods make their way around the world via a complex trading route.

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Cream of the crop

Beiersdorf Middle East has posted excellent first year results for 2006 with sales up 18% compared to 2005.

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Nivea, not Libya

PR guru Max Clifford will think again before agreeing to Q&A sessions. Following his keynote address at the Campaign Conference, the spinner was asked by Beiersdorf's Robert Taylor-Hughes about using celebrities with Nivea. Unfortunately, Clifford slightly misheard him and delivered a surprisingly insightful answer on celebrities in Libya.

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PR being destroyed by cut and paste culture

The public relations industry is being "destroyed" by the cut and paste culture of the region's media.

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READER COMMENTS

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